071 The Oldest Writing Trick in The Book

Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop. They go there to drive 60 miles per hour—and look at billboards. That’s the unbreakable rule of the web. So what can you do as a web writer to … Continue reading 071 The Oldest Writing Trick in The Book