Answered: Your Most Burning Content Marketing Questions

No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up.

In many ways, it’s a constantly shifting and evolving landscape.

In others, it’s the same as it ever was.

We’re wrapping up season one of the Internet Marketing for Smart People Radio show by taking our best shot at your best questions.

Thanks for taking this ride with us over the last 23 episodes. This one clocks in at an hour, and covers some of the best stuff of the season.

We’ll see you again in September …

In this episode Brian Clark and I discuss:

  • How to get your first (or one hundred and first) copywriting client
  • The brass tacks of using offline marketing to snowball your online business
  • The real purpose and power of social networking sites
  • What to do if nobody cares about the content you’re creating
  • The deciding factors in whether you should use text, audio or video
  • Should you monetize your blog? If so, when? How?
  • Why you can’t really give away too much content

Hit the flash player below to listen now:

Other listening options:

Links from the Show:

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.


  1. says

    Placing oneself as a marketing consultant is something that I have also read or heard about concerning offline marketing. It seems to me that coming as a problem solver has advantages. In a way, it is logical because there is no reason to try help someone that does not need your help. Thus coming with an attitude to help a client sort things out appears to add value for both parties.

  2. Bill says

    These radio episodes have been great and a big help getting my head around some of these marketing techniques. Can’t wait until September now that you’ve mentioned that you have to ask your lawyer if what you’re doing next is legal.

  3. Lorna Gibson says

    These shows have been a great supplement to the 20-part email course, you guys have been doing an amazing job!

    Is there any chance you could talk about developing an outline for an autoresponder in the next series? I’m setting up a small business teaching Pilates, and one of the big barriers to people starting Pilates is that they just don’t know what it is. I think an autoresponder course might be a good way ease people in, but I’m not sure if I should be aiming to just educate with it, or try to convert people to book classes.

    Enjoy your summer, I’m looking forward to the next season :)

  4. says

    Internet marketing and marketing for small business can be a confusing space. Survival in business depends on growth and smart business owners know that internet marketing is a key part of ensuring that growth.

  5. says

    What you said about advertising content made a light go on in my head.

    In my niche, there are some very prominent forums that get tons of traffic. Many ecommerce stores advertise on those forums. However, all of the ads are the same; cheapest widgets, buy widgets, free shipping on all widgets.

    I’m going to create a white paper/ebook on how to customize widgets and then put up an ad on those forums. The ebook page will ask the visitors to sign up for my newsletter to get the ebook. Hopefully, this will grow my list and also result in widget sells initially.

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