The Art of Digital Product Viability Testing and Iteration

Chris Garrett and Tony Clark on January 20, 2016

For this episode of the product strategy series, Tony and Chris discuss risk-free ways to determine if a product is going to work in your market.

In this episode:

  • Why you should test the market before rolling out a launch
  • How you don’t need to sell anything to know if your audience is going to be receptive to you product
  • Ways you can test that don’t necessarily involve creating the product first