The Myth of the Magical Rolodex

Doyle Albee on October 27, 2015

The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it’s fun, but that won’t get you the story.

In this 17-minute episode we consider:

  • Why relationships are only a small part of the PR business
  • Why good story pitches are so important
  • How to build a reporter relationship.

The Show Notes