It’s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset.
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While Brian understands technology well, he’s made it a practice of finding the right partners to build what has evolved into Rainmaker Digital.
Trust, open feedback, and understanding your customers needs are the tip of the iceberg when starting a tech company. But as Brian points out, it isn’t always the technical skills that make a great technology-focused CEO.
In this 12-minute episode I walk you through:
- The evolution of Copyblogger
- The challenges for a non-techie
- How involved is the CEO in the tech-side of the business
- The rationale behind employee side-projects (sidebar but interesting)
- Why being a non-techie is often an advantage for a CEO
Listen to Technology Translated below ...