I’ve been a consistent critic of both the term and concept of “personal branding.” Provide value to people by creating something bigger than yourself, and your personal brand will work itself out just fine.
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A recent article in Fast Company, however, seems to go too far. The argument is that entrepreneurs shouldn’t waste their time with activities like blogging or content marketing at all, as if personal branding were the only goal of those activities.
Just “build it and they’ll come” seems to be the gist of it. And that’s all an all too common mistake, which makes the advice in the article partly on the mark, and partly terrible.
Tune in to hear how effective “personal branding” actually works. And discover why value-creation goes well beyond the product or service that you’d like to sell.
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