When you say the word “data” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.
Demian Farnworth delivers the essential writing advice you need to succeed online, in about four minutes a day, four days a week. If you're a pure writer, and you wonder how you'll be able to build your own online platform that actually gets seen, this show is your shortcut.
Marketers are agog over stories. For good reason. Your stories lift a prospect out of her ordinary world … and then takes her on a journey that ultimately leads to a vision of herself as a better version of herself.
Indeed, it can. It can also make you a more visible writer. But that depends on how you go about it.
Like gravity pulls objects to the earth, the web pulls people across the landscape of connected information — whizzing by landmarks (content) at break-neck speed.
Lots of people make careers out of controversy. But constant controversy can take a toll.
There are about 100 ways to become a better writer. For example, you could …
“Don’t panic, but one of your kidneys has been harvested.”
You can spot a mediocre writer from miles away …
Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?
That’s a lot of books out there. What’s the benefit of reading as many of them as you can lay your eyes on?
There’s an old-school trick to selling ideas to movie executives. It’s called the high-concept pitch.
Anybody out there know who Cyrus Trask is? Anyone?
Let’s admit it: in a world where blogs and blog posts proliferate, it’s hard to be original. But it’s not impossible …
Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.
First things first: What is a landing page?
It’s actually quite simple: there is really never a topic your audience takes for granted.
There really is no right or wrong way to create about page. The only question is this: is it interesting?
A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.
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