The plan is nothing, planning is everything.
~Dwight D. Eisenhower
Everyone has an opinion on it.
What if there were a third way to think through and write a business plan for an online business, a much simpler way?
If you’re awake and breathing, it’s obvious we’re living in an unprecedented time of innovation and distributive power. Depending on the type of business or marketing you run, good planning may be smarter than making a plan.