A few tweaks and checks can often boost a piece of written content about one “grade level.” In other words, if it starts out “good,” this will take it to “very good.” Here’s the process I use.
Confessions of a Pink-Haired Marketer
Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
Content Marketing can be a powerful way to increase your influence and authority. And, as always, along with power comes responsibility.
Success certainly doesn’t have to make you crazy, unhappy, or selfish. But sometimes it does play out that way.
Today’s podcast might seem like a “soft” topic, but it also ties tightly to serious pragmatism about how to reach your goals — and more to the point, what reaching your goals is going to do for you.
If you feel like you need to choose between idealism and getting your bills paid, look again.
Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or social — they’re all woven together into one cohesive experience for your customer.
There’s a new article every day claiming that this or that tool “doesn’t work” to market your product. Sometimes it’s a fair statement … and sometimes it isn’t.
Creativity is a wonderful thing. You get to make something out of nothing, have a fascinating life, bring brand-new ideas and expressions into the world. But a creative soul can sometimes make one thing tough: marketing yourself and your work.
Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message.
Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars.
Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it?
Jerod Morris, our VP of Rainmaker.FM, shares some lessons from what may be our most ambitious content initiative ever.
Tanya, from our Authority community, asks about tools for writing and organizing content.
I get this question all the time (natural, I guess, since I teach people how to start or grow businesses): How long will it take before my business starts to take off and make money?
I went to Minecon — the official Minecraft conference — for the first time this year. Picture 10,000 delighted gamers (some kids but even more adults) convening for two days of geeky fun.
I got a fascinating question on Twitter: How do I handle a mismatch between my writing voice and my company’s writing voice? Is there any way to reconcile?
Therapist, writer, coach, businessman, iconoclast: Bill O’Hanlon has a complicated resume.
Are you struggling to make progress on a project, a business, or something in your personal life? Find these two points of clarity for a map out of “the land of Stuck.”
Ready to launch a digital product? Here’s are the first steps to get you moving …
How do we know we’re successful? How do we set up the rules of our own game so that they serve us, and give us a more meaningful life?
The keys to good sponsored content or native advertising, content for B2B organizations, and how to make connections with the big-audience content publishers …
Is an “abundance mindset” the same thing as wishing really hard and making something magically appear? I don’t think it is. Here’s why …
When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much?
Language is complicated, and in the context of shifting cultural norms, it gets even more complicated. So the question comes up: Is it OK to swear in our content marketing?
No, it’s not a simplistic “Secret,” but there are some very pragmatic benefits to adopting a mindset of abundance.
Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off unti you understand this context.
What’s one of the biggest constraints that keeps us from doing the things we want to do? We don’t have the time. Here are some thoughts on how to manage that.
This week I want to talk about the values, practices, and principles that help us build “escape pods” from whatever is not serving us. And I’d love to hear your take!
Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together!
Real leadership starts when you step up with the courage to be a category of one.
Creative productivity is all about habits. Here’s a super quick weekly ritual (you could even do it daily) to have a brilliant week … every week
“Help! I have no idea what to write about!” We’ve all been there — and when you produce as much content as the Copyblogger team, keeping the idea stream flowing is a top priority.
Blogging isn’t the only game in town any more for content marketers. Podcasts are super popular as the new “do-it-yourself” content format. So which works better, and why?
Today, two techniques that can boost your “EQ” (emotional intelligence) and help you be a happier, more productive person.
All-caps, all-me Twitter accounts! A fabulous police department Facebook page! It’s time for Things I Love / Things I Hate.
Vision and goal-setting are useful practices for business owners and professionals — but they can also be a recipe for beating yourself up and feeling like crap. Here are my suggestions for productive goals.
Today I’m going to dive into the work rituals of 12 widely influential creatives — writers, musicians, artists, and others.
Thought about guest posting? It’s an excellent way to grow your audience and build your authority in your topic. But you want to approach it in the right way.
Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. Here’s how to get a whole lot better at it …
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