The Tactic You Should Steal from Copyblogger
Traditional success advice points you to role models. If you want a seven- or eight-figure business, look for one and then copy how they got there. Sometimes that’s a smart move … and sometimes it isn’t.
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Today Sonia and Pamela are talking about what you should steal from the Copyblogger/Rainmaker Digital business model … and what you might not want to.
We talk about some of the ways we’ve been copied in the past, and one significant practice that not enough people are stealing from our model.
By the way, we love your questions! Feel free to leave any business, content, or marketing question in the comments below, for possible inclusion in a future show!
In this 30-minute episode, Sonia and Pamela talk about:
- Sonia’s “Bjork Rule” of fashion, business, and life
- Why business is more like Lego than Ikea
- Sifting through success advice and role models to find what works for you
- How to try new things in your business without taking crazy risks
- The mindset that will help you make better decisions
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The Show Notes
This week we have lots of resources for you with ideas on experiments you can try in your own organization.
- Predictable Success — Pamela and Sonia both found this a valuable book on finding a balance between chaos and stagnation
- Brian Clark, Agile Content Marketing: How to Attract an Audience that Builds Your Business
- Pamela Wilson, How to Use an Iterative Loop to Dominate Your Niche
- Kelton Reid, How to Consistently Create Remarkable Content
- Chris Garrett, How to Create a Minimum Viable Digital Business
- Demian Farnworth, 10 Innovative Approaches to Creating a Minimum Viable Product
- Chris Garrett and Tony Clark’s podcast The Mainframe, which approaches business and marketing with this iterative approach