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Read more: 3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares
Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.…
Read more: Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail
Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing…
Read more: 13 Ways of Looking at a Headline
Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark…
Read more: The 7 ‘Bad’ Habits of Incredibly Successful People
It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of actual successful people have plenty of “bad” habits. I don’t advocate adopting any of these,…
Read more: Writers: How to Move from Making a Living to Driving Revenue
Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend. In this 17-minute episode, I talk about: Why…
Read more: Choose the Right Frame to Boost the Power of Your Content
Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the simplicity and power of his ideas. In this…
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Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
DARREL VESTERFELT AND TIM STODDART
Copyblogger FM is a weekly, short-form broadcast hosted by Darrell Vesterfelt and Tim Stoddart. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
If you’re a fan of one or more of our shows (or products), you can now follow the hosts, writers, and developers of Rainmaker Digital as they travel further out onto the Internet to be interviewed by other smart people.
Confessions of a Pink-Haired Marketer
Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
Zero to Book
PAMELA WILSON AND JEFF GOINS
You probably already know … publishing a book is a complex process. Zero to Book is documenting the journey from start to finish, so you can learn how to take your book from an idea to a published product. Listen in as best-selling author Jeff Goins helps Pamela Wilson go from Zero to Book.