How Corporate Culture and Marketing are Intertwined, with Hugh MacLeod

Hugh MacLeod of Gapingvoid uses art to inspire cultural change, and ultimately sales.

Hugh MacLeod is cofounder and creative director of Gapingvoid, a consultancy that helps companies like Microsoft, Zappos, Rackspace, Goldman Sachs, and Roche Pharmaceuticals challenge and change culture with a methodology that uses cynically hopeful business art to articulate Lean Six Sigma methodologies in visceral, emotional language.

He has written three books: Ignore Everybody: and 39 Other Keys to Creativity; Evil Plans: Having Fun on the Road to World Domination; and Freedom is Blogging in Your Underwear.

In this hourlong episode, Hugh and I discuss:

  • Why culture matters to productivity, and ultimately marketing
  • What keeps Zappos from being “just a call center with a warehouse and a big UPS account.”
  • How Gapingvoid increased traffic flow at one medical center by 17%
  • What it was like blogging when “there were fewer bloggers in the world than people who write for The Huffington Post today.”
  • Why it’s good to “get bored of your best ideas quickly.”
  • Why email is the hottest new digital marketing tool in 2016

The Show Notes