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Editor-in-Chief
hosted by Stefanie Flaxman

Why Twitter’s True Value Has Nothing to Do with Your Followers

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Previous Episode:The Counterintuitive Truth about Working Hard More Episodes Next Episode:This Tiny Editorial Habit Can Make a Big Difference in Your Content

All Episodes:

April 7, 2016

A Quick Way to Fix Writing Errors You’ve Made Multiple Times

March 31, 2016

4 Digital Proofreading Tips that Give You an Unfair Advantage

March 24, 2016

How to Decide Whether to Use It’s or Its (Once and for All)

March 17, 2016

3 Ways to Sharpen Your Editing Skills and Strengthen Your Writing

March 10, 2016

A Seemingly Minor Fact-Checking Tip that Yields Top-Notch Customer Service

March 3, 2016

How to Make Singular and Plural Nouns Possessive

February 25, 2016

Do You Use Single Quotation Marks Incorrectly?

February 18, 2016

Hyphens, En Dashes, and Em Dashes: Do You Know the Difference?

February 11, 2016

5 Keyboard Shortcuts for Writers and Editors

February 4, 2016

How to Review Your Writing Like the Editor of Copyblogger.com

January 28, 2016

How a Confident Editor Overcomes Perfectionism

November 19, 2015

Editor-in-Chief Season One Rewind: 3 Lessons to Revisit

November 12, 2015

The Difference Between Making Choices and Attempting to Control

November 5, 2015

Talking Versus Doing: Which Business Stage Are You In?

October 29, 2015

The Difference Between Responsibility and Control

October 22, 2015

Does an Editor-in-Chief Have to Be a Control Freak?

October 15, 2015

How to Draft 7 Pieces of Content that Help Build Your Audience

October 8, 2015

This Type of Content Won’t Grow Your Audience

October 1, 2015

3 Editorial Lessons from Chief Content Writer Demian Farnworth

September 24, 2015

This Tiny Editorial Habit Can Make a Big Difference in Your Content

September 17, 2015

Why Twitter’s True Value Has Nothing to Do with Your Followers

September 10, 2015

The Counterintuitive Truth about Working Hard

September 3, 2015

How to Use a Semicolon

August 27, 2015

How to Use a Comma

August 20, 2015

How an Editor-in-Chief Creates Editorial Standards, Part Two

August 13, 2015

How an Editor-in-Chief Creates Editorial Standards, Part One

August 6, 2015

The Anatomy of an Editor-in-Chief of a Digital Business

July 30, 2015

An Editor-in-Chief’s Responsibilities in the Digital Age

July 23, 2015

8 Signs of Weak Writing that Turn Off Readers

July 16, 2015

How to Position Your Digital Content for Maximum Impact

July 9, 2015

A Simple 5-Step System for Editing Your Own Writing

July 2, 2015

A Productive, 3-Step Path to Follow When an Editor Rejects Your Writing

June 25, 2015

7 Common Mistakes Writers Make When Pitching to Editors

June 18, 2015

The “Sh*t Sink” Principle for Those Who Worry About What Could Go Wrong

June 11, 2015

Why a Unique Selling Proposition Contradicts Everyday Life

June 4, 2015

Don’t Quit Your Night Job

May 29, 2015

A Philosophy of Art for the Digital Age

May 21, 2015

Editor-in-Chief: The Reader’s Advocate

May 14, 2015

What’s Your Favorite Word?

May 7, 2015

On Being Yourself for a Living

April 30, 2015

The Professional Way to Proofread Your Writing When You Don’t Have Time

April 23, 2015

‘Try It from a Different Angle’ and 2 Other Game-Changing Editing Lessons from a Shoddy Vacuum

April 16, 2015

A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson

April 9, 2015

How to Write Not-to-Miss, Valuable, Unique Content

April 2, 2015

Tenacity and Tissues (or, a Specific Example of Why You’re More Capable Than You Think You Are)

March 26, 2015

Can You Be a Writer and an Editor-in-Chief?

March 19, 2015

Execute a Practical Editorial Strategy With the ‘Prepare; Don’t Plan’ Philosophy

March 2, 2015

Become the Editor-in-Chief of Your Own Digital Media Platform

September 17, 2015

Why Twitter’s True Value Has Nothing to Do with Your Followers

As an Editor-in-Chief, it’s your job to determine the best ways for you to use social media.

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Do you use Twitter in a way that feels natural to you, or do you just follow the social media post formats that other people in your industry use?

The answers to those questions don’t particularly matter as long as your social media use helps you meet your goals.

In this 22-minute episode, I discuss:

  • The social media trap many content marketers fall into
  • Why I didn’t use my original title for this episode
  • How research can transform amateur musings into professional content
  • Connecting on Twitter and social media behavior you should avoid
  • An example of adapting how you use Twitter to your own personal preferences

Listen to Editor-in-Chief below ...

Why Twitter’s True Value Has Nothing to Do with Your FollowersStefanie Flaxman
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https://rainmaker.fm/wp-content/uploads/2015/09/editor-028.mp3
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The Show Notes

  • The Anatomy of an Editor-in-Chief of a Digital Business
  • Bonfire of the Vanity Metrics: Numbers You’re Still Using and Shouldn’t – Presentation by Ivory Madison
  • Bonfire of the Vanity Metrics: Numbers You’re Still Using and Shouldn’t – Slideshare by Ivory Madison
  • Why #VanityMetrics Are Worthless (and What Really Matters) by Hugh MacLeod
  • Stefanie on Twitter

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Comments

  1. Matt Orley says

    September 18, 2015 at 2:26 PM

    This podcast should just start and end by saying: visit Ivory Madison’s Link in show notes.

    Reply
    • Stefanie Flaxman says

      September 21, 2015 at 11:17 AM

      But then I wouldn’t have been able to discuss the lesson about researching your ideas before you blindly present them as original content.

      Reply
  2. SQIAR says

    February 11, 2016 at 6:23 AM

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    Reply

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