Demian Farnworth and Ash Roy uncover the key elements of web copywriting, the importance of understanding good web design, and why passion is so critical to great writing.
In this 31-minute episode, Demian and Ash discuss:
- The two challenges that all content faces online
- The key elements to great web copy
- The importance of subheadlines, transitions, and fluidity
- The Pareto principle (aka, the 80/20 rule)
- Actions a listener can take to find good copywriters
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