This week on Elsewhere, Brian Clark sits down with Glenn Leibowitz on Write With Impact to share his story about quitting corporate life, which ultimately led to building a multi-million dollar software company.
In this 50-minute episode, Brian and Glenn discuss:
- Why writers have an advantage because they can turn their work into intellectual property that they can then sell
- Why entrepreneurs should learn about the craft of copywriting so they can better understand how to communicate with their customers — and why they should still hire experienced writers like us to help them create great content
- Why podcasting is just beginning; why it’s an effective and low-cost way to build your audience; and why now is the best time to start