How to Avoid a Heartbreaking Business Failure

I see and hear the horror stories on Facebook, on LinkedIn, at conferences. Folks who spend months or sometimes years on a big, bold business idea … only to see it die at launch with no sales.

You don’t have to risk months of time and thousands of dollars to try out your business idea — you just need to keep three points of focus firmly in mind when you’re putting your project together.

In this 21-minute episode, I talk about:

  • The keys to a “minimum viable product” that isn’t junk
  • Why great marketing or copywriting skills can only take you so far (and what gets you all the way)
  • Where to put most of your work in the early stages of a project
  • The people you should listen to … and the people you should ignore
  • When to add in more complex elements like automation or a custom website

The Show Notes

  • If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by for all the details.
  • Here’s a quick podcast episode from Brian Clark outlining the Minimum Viable Product process
  • And here’s a podcast interview with Tony Clark and Brian Clark (no relation) with more thoughts on building a digital business with an MVP
  • My Copyblogger post on 5 areas of focus for your first digital product (you can think of this as your “minimum viable marketing”
  • And here’s a post I wrote on constructing a solid offer for your business
  • Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂