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How to Constantly Create Compelling Content

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Previous Episode:The Content Marketing Question You Need to Answer ... Now More Episodes Next Episode:The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

All Episodes:

March 30, 2020

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

March 15, 2020

How to Write Content That Resonates

March 9, 2020

How to Conquer Your Fear of Selling, with Leah Neaderthal

March 2, 2020

How to Build Remarkable Products to Grow Your Business, with Ramit Sethi

February 17, 2020

What You Should Talk about on Your Podcast, with Tara McMullin

February 9, 2020

How to Win at Search in 2020

February 3, 2020

How to Turn Pro as a Freelance Writer

January 27, 2020

Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

January 20, 2020

Podcasting Still Matters, with Pat Flynn from Smart Passive Income

January 13, 2020

The New Look Copyblogger in 2020

January 8, 2020

New Year, New Copyblogger

October 23, 2019

The Self-Reliant Entrepreneur with John Jantsch

October 2, 2019

Consistency Will Take You Further

September 25, 2019

The Past, Present, and Future of Online Learning

September 16, 2019

How to Get More of the Right Things Done

September 9, 2019

Why the Future Is Still Email

September 3, 2019

What’s Next for
Copyblogger Media?

August 26, 2019

How Smart, Nimble Companies Are Using Webinars Today

August 19, 2019

The Clarity Method: A Conversation with Tim Brownson

August 12, 2019

Digital Business Trends and the Latest on the Rainmaker Platform

August 5, 2019

4 ‘Naive’ Business Principles for Enduring Success

July 8, 2019

How to Write an Epic Blog Post, Part 3: Polishing and Promotion

July 1, 2019

How to Write an Epic Blog Post, Part 2: Getting It Written

June 24, 2019

How to Write an Epic Blog Post, Part 1: Thinking and Research

June 17, 2019

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

June 10, 2019

Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail

June 3, 2019

13 Ways of Looking at a Headline

May 27, 2019

The 7 ‘Bad’ Habits of Incredibly Successful People

May 20, 2019

Writers: How to Move from Making a Living to Driving Revenue

May 13, 2019

Choose the Right Frame to Boost the Power of Your Content

May 6, 2019

How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement

April 29, 2019

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

April 22, 2019

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

April 15, 2019

Get 10 Content Marketing Boosters in 20 Minutes

April 8, 2019

Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

April 1, 2019

One of the Most Important Marketing Decisions You’ll Ever Make

March 18, 2019

What Nobody Wants to Hear about Content Marketing

March 11, 2019

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

March 4, 2019

When Is It Time to Bring in a Professional Copywriter?

February 25, 2019

Using Content to Systematically Move Prospects Toward a Purchase

February 18, 2019

Understanding the Lifecycles of Your Website, with Pamela Wilson

February 11, 2019

5 Ways to Manage a Stress-Induced Creative Slump

February 4, 2019

3 Ways Strategic Content Can Drive Measurable Business Outcomes

January 28, 2019

The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)

January 21, 2019

Real Talk about Generating High-Quality Content

January 14, 2019

A Conversation with Paul Jarvis about Staying a ‘Company of One’

October 29, 2018

The 3 Plus 1 Foundational Elements of Effective Persuasion

October 22, 2018

5 Essential Copywriting Techniques from Copyblogger

October 15, 2018

5 Ways to Recover Your Professional and Creative Confidence

October 8, 2018

5 Stinky Sardine Secrets to Make Your Content More Fascinating

September 24, 2018

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier

September 18, 2018

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

September 4, 2018

The 7 Things Writers Need to Make a (Good) Living

August 27, 2018

Are You Making These Social Media Marketing Mistakes?

August 20, 2018

Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO

August 13, 2018

7 Ways to Boost Your Creativity

August 6, 2018

A 10-Step ‘Checklist’ for Your Content Marketing Site

July 30, 2018

The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)

July 23, 2018

Fix These 3 Points of Failure to Get Better Results for Your Content

July 16, 2018

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry

July 9, 2018

3 Skills to Master to Become a Marketing Badass this Year

June 18, 2018

The Quiet Power of Conversational Copy

June 11, 2018

5 Rules of Thumb to Relieve SEO-Induced Stress

June 4, 2018

How to Use the GDPR to Make Your Business Stronger than Ever

May 14, 2018

‘Good Karma’ Selling that Works: A Conversation with Tim Paige

April 30, 2018

How to Get More Comfortable (and Effective) at Selling

April 23, 2018

Privacy and Permission in the Wake of Cambridge Analytica

April 16, 2018

Seth Godin and How to Create Change

April 9, 2018

Email? Chatbots? Social? How Are We Supposed to Reach People?

March 26, 2018

The Double-Edged Sword that Can Make (or Break) Your Content

March 19, 2018

Make More Progress by Getting (Gently) Out of Your Comfort Zone

March 12, 2018

Are You Doing Content Marketing Wrong?

March 5, 2018

Storytelling for Modern Content Marketing (Part 2 of 2)

February 26, 2018

Storytelling for Modern Content Marketing (Part 1 of 2)

February 19, 2018

10 Quality Factors Search Engines Need to See on Your Site

February 12, 2018

A Simple Content Strategy to Make Your Site Massively More Useful

February 5, 2018

How to Avoid a Heartbreaking Business Failure

January 29, 2018

Hey Writers: Let’s Get You Paid What You’re Worth

January 15, 2018

5 Keys to Making Your Content More Shareable

December 18, 2017

3 Observations on Trends (but not Predictions) for 2018

December 11, 2017

3 Tips Now to Build a Strong Foundation in 2018

December 4, 2017

The 3 Success Factors that Help Writers Earn a Great Living

November 27, 2017

How to Recognize a Great Content Idea

November 20, 2017

How to Cultivate a More Meaningful Gratitude Practice

November 13, 2017

Advice for Poets, Advice for Killers

October 30, 2017

Face Your Business Fears on Halloween Week

October 23, 2017

How to Make Smarter Decisions about Your Website

October 2, 2017

A Series of Unfortunate Content Events

September 18, 2017

The Evolution of a Successful Copywriter

August 28, 2017

7 Ways to Improve Your Marketing by Harnessing the Power of Evil

August 14, 2017

Smart Questions from our Brilliant Audience

August 7, 2017

Does the Web Have Enough Patience for Your In-Depth Content?

July 31, 2017

How to Write (Much Better) Blog Comments

July 17, 2017

Which Works Better: Positive or Negative Content?

July 10, 2017

How to Attract the Exact Customers You Want

July 3, 2017

How to Create Stability and Success as an Artist

June 19, 2017

Two Powerful Resources for Life-Changing Growth

June 12, 2017

How to Turn All that Marketing Advice into Action

June 5, 2017

How to Develop a Compelling Marketing Idea in 4 Steps

May 30, 2017

Getting Over the Fear of Selling

May 22, 2017

Talking Community and Digital Business with Tara Gentile

May 15, 2017

Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters

May 1, 2017

Professional Writers: Find Out How to Get Certified by Copyblogger

April 17, 2017

The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails

April 3, 2017

5 Mindset Habits that Actually Work

March 27, 2017

On Grammar, Usage, and Not Being a Great Big Jerk

March 20, 2017

Creative Strategies for Content Writers

March 13, 2017

A New Ultra-Easy Resource for Creating Excellent WordPress Sites

February 20, 2017

Thriving Freelancers and Clients from Hell

February 13, 2017

Politics, Content Marketing, and the 2017 Super Bowl Ads

February 6, 2017

Copyblogger Book Club: Winning the Story Wars

January 23, 2017

3 Content Marketing Strategy Fails (and How to Fix Them)

January 9, 2017

The 2017 Content Excellence Challenge: Your January Assignments

December 19, 2016

Bad Writing Advice: The ‘Post Truth’ Episode

December 12, 2016

Get Ready Now for a Creative and Productive 2017

December 5, 2016

The 4 Pillars Every Online Business Is Built On

November 28, 2016

Orbit Media’s Latest Survey of 1000 Bloggers

November 14, 2016

Have You Already Missed the Podcasting Gold Rush?

November 7, 2016

Getting More Traffic, Links, and Shares to Your Content

October 31, 2016

5 Quick Wins for Content Marketers

October 24, 2016

Announcing: An Intriguing New Tool for Collaborative Content

October 17, 2016

A New Book to Make Content Marketing Easier

October 10, 2016

Behind the Scenes at Copyblogger: Our New Email Approach

October 3, 2016

The ‘Obligatory’ Structure of Effective Content

September 26, 2016

7 Powerful Content Strategies Borrowed from Advertising Masters

September 15, 2016

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

September 8, 2016

Ethics, Professionalism, and Good Manners for Content Marketers

September 1, 2016

3 Questions that Can Haunt Creative Professionals

August 25, 2016

How to Give and Get Exceptional Testimonials, Part Two

August 18, 2016

How to Give and Get Exceptional Testimonials, Part One

August 11, 2016

Are You Leaving Money on the Table with Weak Headlines?

August 4, 2016

Content Marketing for Nonprofits

July 28, 2016

The One-Two Punch that Creates the Most Successful Copywriters

July 21, 2016

Pokémon Go: The Good, the Bad, and the Ugly

July 14, 2016

5 Suggestions When You’re Writing About Controversy

July 7, 2016

Announcing: A Breakthrough Educational Collaboration between Copyblogger and U.C. Davis

June 30, 2016

How to Break Past the #1 Conversion Killer

June 23, 2016

The New Age of Marketing Automation: Powerful, Simple, Cost-Effective

June 16, 2016

How to Make a (Really Good) Living as a Freelance Writer

June 9, 2016

Self-Publishing, Side Hustles, and Doing It All: A Conversation with Linda Formichelli

June 2, 2016

A Process for Content Marketing Success

May 26, 2016

Content Marketing Best Practices: Getting Email Opt-Ins

May 19, 2016

Behind the Scenes: Adventures in Advertising

May 12, 2016

Trump, Apple, and Facebook Advertising: Content Marketing News for May, 2016

May 5, 2016

Sally Hogshead and the Art of Fascination

April 28, 2016

Behind the Scenes at the Rainmaker Digital Company Meeting!

April 14, 2016

Social Media News, Social Media Constants

April 7, 2016

Strategies for B2B Podcasting, with Clark Buckner

March 31, 2016

Content Marketing Success Stories: Fitness Powerhouse Examine.com

March 24, 2016

Behind the Scenes: An Inside Look at the Rainmaker FM Redesign

March 17, 2016

Our Latest Advice and Resources for Digital Business Owners

March 10, 2016

Should Content Publishers Adopt Google’s New AMP?

March 3, 2016

7 Ways to Get Smarter with Social Media Listening

February 25, 2016

Content Marketing Shout-Out: Orbit Media and Andy Crestodina

February 18, 2016

The Tactic You Should Steal from Copyblogger

February 11, 2016

Content Marketing News for February, 2016

February 4, 2016

Email Marketing: The Misunderstood Powerhouse

January 28, 2016

The Secret Weapon Behind Great Websites: The Role of the Content Editor

January 21, 2016

Behind the Scenes: The Relaunch and Re-Imagining of Copyblogger.com

January 14, 2016

Trends and Predictions for Digital Commerce: A Conversation with Brian Clark

January 7, 2016

2016 Content Marketing Resolutions

December 28, 2015

The End of The Lede, The Beginning of Copyblogger FM

November 10, 2015

Constraints Can Be Blessings (Plus 2 Other Essential Lessons Jerod Re-Learned This Week)

November 3, 2015

Long or Short? The Content Length Question Answered, Once and For All

October 27, 2015

The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips)

October 20, 2015

The Surprising Truth about Earning a Profit from Your Content

October 13, 2015

How to Move Your Audience From Infatuation to Love

October 6, 2015

3 Things Your Audience Wants You to Know about Useful Content

September 29, 2015

Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters

September 22, 2015

Publishing Lessons from Dave Pell, the Most Fascinating Email Newsletter Writer in the Business

September 15, 2015

Why Content Creators Should Kiss Their Programmers

September 8, 2015

Finally — A Podcast about the Superiority of Written Content

September 1, 2015

Hot Seat: Grilling Jerod on Using Audio Content to Seed a Content Arsenal

August 25, 2015

How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)

August 18, 2015

5 Stories That Explain Jerod Morris (Plus One Massive Marketing Lesson)

August 11, 2015

Lede Potpourri: A Big Idea, Talking About Demian Behind His Back, and Lessons from #PM15

August 4, 2015

How to Attend an Industry Conference Like a Boss

July 28, 2015

Getting the Most Out of a Conference When You’re There to Promote, Part 1

July 21, 2015

How Much Does the Modern Content Marketer Need to Know About SEO?

July 14, 2015

Are Podcasters Digitally Sharecropping Without Realizing It?

July 7, 2015

Celebrating Our 101st Episode (with a Special Guest Interviewer)

June 30, 2015

Why The Phrase ‘Leaders Are Readers’ Should Die

June 23, 2015

Why You Should Think Outside the Box About Online Courses

June 16, 2015

The Proper (and Safe) Way to Republish Old Articles

June 9, 2015

How to Grow an Audience on LinkedIn by Repurposing Content

June 2, 2015

Key Takeaways from Three-and-a-Half Hours with Henry Rollins

May 27, 2015

Rapid-Fire Takeaways from Authority Rainmaker

May 19, 2015

The Proper Way to Grow an Audience on Medium

May 12, 2015

The Introvert’s Guide to Launching a Successful Podcast

May 5, 2015

The One Quality All Popular Podcasts Share

April 28, 2015

Proof That Grit Is the Only Way to Reach Your Potential

April 21, 2015

Do We Celebrate Failure Too Much?

April 14, 2015

Choose Yourself Part 2: James Altucher Fights Back

April 7, 2015

Should We Fear Content Shock? (Or Could It Actually Be a Good Thing?)

March 31, 2015

Should You Really ‘Walk in the Direction of Your Fear’?

March 24, 2015

Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?

March 17, 2015

Is Authority Earned or Bestowed?

March 3, 2015

Dan Pink on How to Succeed in the New Era of Selling

February 24, 2015

Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

February 17, 2015

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

February 10, 2015

How to Learn from Your Successes

January 27, 2015

How to Learn From Your Mistakes

January 13, 2015

Lessons Learned from Conducting Two Monster Audience Surveys

December 16, 2014

Adaptive Content: A Trend to Pay Attention to in 2015

December 2, 2014

The Most Important Lessons You Should Have Learned in 2014

November 18, 2014

How We Built Our Careers Online (And What You Can Learn From It)

November 4, 2014

Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy

October 21, 2014

How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

October 7, 2014

How to Ignite a Feeling in Your Audience

September 23, 2014

Are You Overlooking This Cornerstone of a Smart Content Strategy?

June 26, 2014

How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience

June 19, 2014

How Successful Writers Curate Ideas

June 13, 2014

The 5 W’s of Link Curation

June 6, 2014

Why You Should Curate Content (And How to Do It Right)

May 30, 2014

How Freaks and Misfits Can Succeed in Business: A Conversation with Chris Brogan

May 23, 2014

The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

May 16, 2014

Chase Customers, Not Clicks

May 9, 2014

How to Be Authentic

May 2, 2014

How to Close With Style

April 25, 2014

The Best of Seth Godin on Copyblogger

April 17, 2014

How to Choose Arresting Images for Your Blog Posts (And Why You Should)

April 11, 2014

Removing Blog Comments: The View So Far

April 4, 2014

How to Use Internal Cliffhangers

March 28, 2014

Hangout Hot Seat with Brian Clark

March 21, 2014

How to Tell a Seductive Story

March 14, 2014

How to Create Exquisite Subheads

March 7, 2014

How to Write Killer Bullet Points

February 28, 2014

How to Write Damn Good Sentences

February 21, 2014

How to Use Persuasive Words

February 14, 2014

Michael Stelzner on Capturing Emails and Committing to Quality

February 7, 2014

How to Nail Your Opening

January 24, 2014

How to Write a Magnetic Headline (in Under 15 Minutes)

May 18, 2012

Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

May 11, 2012

How to Attract an Audience by Integrating Content, Social, and Search

March 30, 2012

Why You Should Build an Audience Before You Build a Business

March 16, 2012

How Chris Brogan Built His Content Platform

March 9, 2012

Jay Baer on How to Turn Interested Prospects into Lifelong Customers

March 2, 2012

A 30-Minute Copywriting Course from a Master of the Craft

February 24, 2012

The Path to a Legendary Copywriting Career

February 17, 2012

5 Tips for Affiliate Marketing Beginners

February 10, 2012

Why Not Sell Physical Stuff With Digital Media?

February 3, 2012

Whether You Call it Blogging or Not, Online Content Still Rules

January 27, 2012

Answers to the 3 Biggest Email Marketing Questions We Get

January 20, 2012

How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

January 13, 2012

Steven Pressfield and the War of Work

November 18, 2011

The Strategy Behind the Copyblogger Redesign

November 11, 2011

7 Ways to Create an Email Marketing "Snowball Effect"

November 4, 2011

Warning: If You're Not a Privacy Nut, You're Losing Sales

October 28, 2011

The 3 Kinds of Writing That Builds a Business

October 21, 2011

The Art of Seductive Writing: A Conversation with Robert Greene

October 7, 2011

Why Content Marketing Doesn't Suck

September 30, 2011

Are You Weird Enough to Succeed at Content Marketing?

September 23, 2011

What Works With SEO Right Now and Why No One Does What You Want

September 16, 2011

Are You Flushing Your Marketing Down the Social Media Toilet?

September 11, 2011

Seth Godin on Blogging, Business Books, and Creating Content that Matters

September 2, 2011

The Return of Copyblogger Radio …

June 10, 2011

Answered: Your Most Burning Content Marketing Questions

June 3, 2011

How to Get All the Clients and Customers You Can Handle

May 20, 2011

Is Content Marketing Worth the Work?

May 13, 2011

How to Write Nearly Undeletable Emails

May 6, 2011

Is the Online Gold Rush Over?

April 22, 2011

The Art of Enchanting Online Marketing with Guy Kawasaki

April 15, 2011

The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

April 8, 2011

How to Constantly Create Compelling Content

March 25, 2011

The Content Marketing Question You Need to Answer … Now

March 18, 2011

Good SEO is Simple. Really.

March 4, 2011

Did Social Media Kill the Marketing Star?

February 25, 2011

How to Write (and Execute) a Simple but Powerful Business Plan

February 17, 2011

How to Kick Groupon to the Curb and Become a Local Hero

February 3, 2011

Convert … Or Die

January 27, 2011

Attention: Is Your Headline Getting Any?

January 20, 2011

How to Craft Landing Pages that Work

January 13, 2011

Why Every Smart Business is in the Media Business

January 5, 2011

2011 Content Marketing Predictions

December 15, 2010

Tim Ferriss on How to Reinvent Yourself with Blog Marketing

December 8, 2010

The 6 Elements of an Influential Web Experience

December 1, 2010

Your Staggeringly Unfair Marketing Advantage

November 17, 2010

How to Get Some Action

November 10, 2010

The Foundation of All Marketing that Works

November 3, 2010

Introducing Copyblogger Radio

April 8, 2011

How to Constantly Create Compelling Content

All right, all right … we know that content is the grease that keeps the gears, pipes, levers and shocks of this relentless internet machine rolling down the highway.

The deal is, you make/write immortal stuff related to your business or ideas, and people will eventually find you, trust you and pay you.

The question is: Where the hell do I get the ideas for all this content I’m supposed to be writing?

The answer lies at a little-known crossroads that great songwriters, journalists, novelists, philosophers, scientists and poets have been driving to for millennia.

Listen in, we’re going to give you the map right now …

In this episode Brian and I discuss:

  • How to generate a constant stream of powerful content ideas
  • What to do if you feel like an uncreative, unoriginal dolt
  • Where “original” ideas come from and how to grab them
  • The two essential elements of all compelling content
  • Why loafing can make you a more productive writer

Hit the flash player below to listen now:

How to Constantly Create Compelling ContentRobert Bruce
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Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.

Links from the Show:

  • Get 3 free webinars and a special report at Authority Rules
  • The Content Crossroads: Supernatural Success at the Intersection of Ideas
  • The Two Essential Elements of Irresistible Content
  • How to Steal Great Content Ideas
  • That rug really tied the room together

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.

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Comments

  1. Randy Kemp says

    April 8, 2011 at 9:43 AM

    First thing I learned is that Brian is a bit of a history buff. Be an observer of life? Is it better to be a Socrates or a Sherlock Holmes? Perhaps a bit of both.

    Getting people to read it? Joe Sugarman (i.e. famous entrepreneur, copywriter and marketer) was a master at this.

    Writing 100 headlines is something I learned from Brian Keith Voiles. But folks like Clayton Makepeace also talk about a placeholder headline – you change it later by finding the real headline in a sub-header, etc.

    Randy

    Reply
    • Robert Bruce says

      April 8, 2011 at 11:00 AM

      I think Clark needs his own show on the History Channel. And the Philosophy Channel. And the Neuroscience Channel. And maybe in his retirement, on the Lebowski Channel, man.

      Reply
      • Mr. Unconventional says

        April 9, 2011 at 1:19 PM

        Hahaha… nice… that’s the funniest comment I’ve read all week.

        Hey Brian, when are we going to see The Encyclopedia Briannica? 😀

        Reply
  2. Kiesha @WeBlogBetter says

    April 8, 2011 at 10:42 AM

    Hi Robert,

    I try to make content interesting and engaging by using my personal experiences. You’d be surprised how many blogging lessons you can pull from real life experiences – so I make it a point to find creative ways to add my stories to my posts. It makes it far more interesting and gives people a glimpse into my life. That’s what makes it easier to connect with others.

    I definitely make a point to observe my surroundings for these lessons.

    The other great thing about my personal experience stories, is that I’m certain to get original content – that means I can still talk about generating traffic or improving a blog, but in a unique way that can’t be found anywhere else online.

    Thanks for the awesome audio clip and tips!

    Reply
    • Robert Bruce says

      April 8, 2011 at 11:05 AM

      You bet Keisha, thanks for coming around. And you’re right, the personal-story-as-fascination is a powerful thing.

      Reply
      • Kiesha @WeBlogBetter says

        April 8, 2011 at 11:10 AM

        This post got me all pumped and excited because it just affirms for me that I’m on the right track. When you mentioned The Medici Effect – I almost screamed! I read that book last year and it totally blew my mind. It’s honestly the fuel for the way I write and gave me the confidence to continue crunching out blog posts with crazy titles like: Attract Readers to your blog like Mosquitos – a post I wrote after being attacked by mosquitos once day! I most recently wrote: The Walmart Guide to Increasing the Average Time Spent on Site – inspired by one of my time warp experiences at Walmart – I can never get out of that store!

        Anyway, enough rambling! Thanks again for this thought provoking post.

        Reply
    • Codrut Turcanu says

      April 10, 2011 at 4:25 PM

      hey, You’ve said

      “I’m certain to get original content – that means I can still talk about generating traffic or improving a blog, but in a unique way that can’t be found anywhere else online.”

      That’s why I love reading your blog in the first place

      Are there other methods you’re using to find / craft original content ideas? 🙂

      Reply
  3. Russ Henneberry says

    April 8, 2011 at 10:53 AM

    Great stuff. It reminds me of a quote from Jack London in his article on writing — “Getting Into Print”

    “Find out about this earth, this universe …”

    London worked 18 hours in a cannery, spent time as an oyster pirate, spent 30 days in a penitentiary for vagrancy (talk about loafing), mined for gold in the Klondike, reported on the Russo-Japanese war, started a ranch and became heavily involved in politics.

    And you can see “shreds” of all of his experiences throughout his writing.

    Great podcast Brian and Robert. I really enjoy these.

    Russ

    Reply
    • Robert Bruce says

      April 8, 2011 at 11:12 AM

      You’re onto something that haunts me often. No matter how much I’d like to keep the bathrobe on and keep typing, this business of writing requires living. Amateur recluses beware.

      Reply
      • Russ Henneberry says

        April 8, 2011 at 11:15 AM

        I’m listening to one of your stories right now Robert. I’m really enjoying it! Maybe the bathrobe working!

        Reply
        • Robert Bruce says

          April 8, 2011 at 11:22 AM

          Thanks man.

          Reply
    • Codrut Turcanu says

      April 10, 2011 at 4:28 PM

      Russ, are you a Jack London super fan? 🙂

      Reply
      • Russ Henneberry says

        April 10, 2011 at 5:40 PM

        I’m pretty fond of him. 🙂

        Reply
  4. James Marshall says

    April 8, 2011 at 11:03 AM

    Hi,

    thanks and very engaging. Any tips on the best way to do podcasts? My athletes seem to like the idea.

    Help is appreciated.

    Reply
  5. Jeff Goins says

    April 8, 2011 at 11:19 AM

    Great post/podcast! Love how consistent Copyblogger is and the example of quality and frequency is sets for the rest of us.

    Reply
    • Robert Bruce says

      April 8, 2011 at 11:28 AM

      Yeah, you know something about consistency over there Jeff. Nice.

      Reply
  6. Laura says

    April 8, 2011 at 11:47 AM

    Really interesting interview! It’s hard to combine content with fascination.

    Brad mentions the importance of the angle we take to achieve the fascination component. I undertand it’s out there and that we need to observe, but are there any tips? How can we put this into practice? How is your observation brough to the text making it fascinating?

    May be too many questions.

    Thanks for the recording, I learned a lot (even if the fascinating factor is not that easy to me).

    All the best,

    Laura

    Reply
    • Russ Henneberry says

      April 8, 2011 at 1:28 PM

      Hi Laura,

      I have been working hard on this concept in my own writing and I can only speak from my own experience.

      For me, the skill here is the ability to stretch your mind and create analogies between the drier and perhaps difficult to understand concepts of your business and things that everyone (or some subset of everyone) totally gets.

      It adds color and creates curiosity when you make an analogy between something like American Idol, herb gardening or a speech by Abraham Lincoln when you are explaining a dry concept like best practices of managing your 401K or developing a personal brand.

      A post title might be something like “Personal Branding Lessons From The Gettysburg Address”

      Sheesh… I’d actually hate to write that post but you get my drift. It would be something that would really resonate with American history buffs and (perhaps) would be interesting enough for others interested in personal branding to be compelled to read..

      I just thought I would let you know how I approach this and I am certainly learning more and more each time I study and engage with Copyblogger and other writing resources.

      Reply
      • Laura says

        April 8, 2011 at 1:36 PM

        Thanks for your feedback, Russ! Great tips you’re giving me. 😉

        Making analogies is a really good idea. So let’s make the title fascinating and then take it to the context. You even make it sound easy.

        Reply
        • Russ Henneberry says

          April 8, 2011 at 1:50 PM

          If I made it sound easy then I gave you the wrong impression. 🙂 It’s been a real grind for me but it’s coming along.

          Reply
          • Laura says

            April 8, 2011 at 1:52 PM

            ‘Sound’ does not mean that it is esay. It’s good to make things sound easy so you don’t scare people off. 😉 Thanks again!

  7. Paul Morin says

    April 8, 2011 at 1:16 PM

    Thanks, guys. I found this very helpful and engaging. I also enjoyed the various historical references. Your content is consistently among the best out there, so I guess you’re walking the talk. Nice work. Paul

    Reply
  8. John Incantalupo says

    April 8, 2011 at 1:56 PM

    Another GREAT Copyblogger Radio episode! The only question I have is, don’t you think 2 weeks is too long to leave us neophytes out in the cold without any really, really good listening material?

    Reply
    • Brian Clark says

      April 8, 2011 at 1:59 PM

      We aim for every week, but it never fails — I can only catch Robert sober 3 days a month. 😉

      Reply
      • John Incantalupo says

        April 8, 2011 at 2:01 PM

        Hahahaha Brian! I guess that’s why I enjoy Robert’s work so much, I’m usually listening while jogging off a Thurs. night wine tasting!!!! Hahahaha!

        Reply
      • Robert Bruce says

        April 8, 2011 at 2:16 PM

        It’s 3 1/2 days a month and you know it.

        Reply
  9. Chris Sutton says

    April 8, 2011 at 2:40 PM

    My joy is writing and my intention is creating income through IM. Thank you for fun, creative ideas on balancing both.

    Lately, I’ve been experimenting with my daily routine. I have a small list of “daily disciplines” & I also build in that “goofing off time” that invites creativity. I’m learning firsthand the truth in your statement, “It’s literally fun if you let it.” 🙂

    Reply
  10. Kasey says

    April 8, 2011 at 3:09 PM

    Guys – just want to say this is by far my favorite podcast.

    Love it – especially the funny cold opens into the cool theme music. This is coming from a recovering TV producer.

    Reply
    • Sonia Simone says

      April 8, 2011 at 5:45 PM

      That was a Robert flourish (I think) and I agree, I think it’s really cool. 🙂

      Reply
  11. John Incantalupo says

    April 8, 2011 at 3:12 PM

    Thanks for moderating that last comment out….that was just silly, I don’t know what got into me! Sorry…

    Reply
  12. Wendi Cooper says

    April 8, 2011 at 4:39 PM

    Listening and Loving the latest pod cast, but I can’t help but let you know it’s not pronounced MEH DEE CHY (PHONETIC) IT IS MEH DEH CHEE (PHONETIC). (like medical)

    Just saying….

    Wendi Cooper (Maronati)

    Reply
    • Brian Clark says

      April 8, 2011 at 4:54 PM

      Hey Wendi, thanks for that, and you’re absolutely right (now that I bother to look up the pronunciation). Whoops!

      Reply
  13. Nicky Spur says

    April 8, 2011 at 6:19 PM

    It’s simple the way I see it; the more you experience, the more you can write about. The more you write, the better a writer you become.

    Reply
  14. Tony says

    April 10, 2011 at 8:54 AM

    I am getting ideas from the social networking websites. These social websites are the great source to get new ideas and opportunities.

    Reply
  15. Toby says

    April 11, 2011 at 8:05 AM

    Great information and yes I think its really tricky to make one’s content interesting all the time, certainly its an area that I struggle in. I find by using personal experiences or those of friends and family hopefully you get a unique touch that helps

    Reply
  16. Andrew @ Blogging Guide says

    April 12, 2011 at 5:38 AM

    Wow. Thanks for the share. Content production is among the usual roadblocks that people get when they build their sites. Would be looking forward for more from you.

    Reply
  17. Vizz Media says

    April 18, 2011 at 8:24 AM

    Great stuff. Enjoyed listening. Content is the king and it determines the success of our Social Media efforts to a large extent. The audio provides some useful guidelines as to how to come up with some fresh ideas each time we start writing something. Thanks for sharing.

    Reply
  18. Chris. says

    April 18, 2011 at 5:16 PM

    I always have to listen to your shows with a pen and pad of paper. You wake me up to things that I’m missing and charge up my creativity…thanks, as always!!!

    Reply
  19. Theresa Delgado says

    April 20, 2011 at 3:53 PM

    Great show Robert and Brian!

    I love the quote, “Bad artists copy. Great artists steal.” I’ve never heard that one before – I’ve been under a rock obviously.

    Brian is completely right about creativity coming out of unexpected places. I have to carry a little note pad with me, I’m ol’ skool, because too frequently an idea pops (sometimes explodes) into my head and if I don’t get it on paper…

    Thanks – Theresa

    PS: Looking forward to the Authority Rules webinars. : )

    Reply
  20. Adam says

    January 23, 2012 at 2:46 PM

    Hello gentlemen,

    This is a very timely podcast for yours truly. Thanks for the nudge.

    (Also, you guys are hilarious.)

    -Adam

    Reply

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