Jerod flies solo this week … not by choice, but out of necessity.
Fortunately, he happened to have a notable experience on Thursday morning that proved to be excellent fodder (or so he hopes) for a 30-minute monologue outlining three important lessons about content marketing and audience building that were highlighted by his experience.
In this 32-minute episode Jerod discusses:
- How constraints can be blessings
- Why having a deep understanding of your audience is so important, especially when it comes time to make tough decisions
- The importance of always testing on mobile
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
Constraints Can Be Blessings (Plus 2 Other Essential Lessons Jerod Re-Learned This Week)Jerod Morris and Demian Farnworth
Robert Worstell says
Best. Show. Ever.
It’s the story. One story. And the pathos, the trials and tribulations, the lesson/moral that goes along with the continuing twists and turns the hero takes to save — his audience. Couldn’t be more dramatic than that (well, I’ve never listened to Hoosier basketball, so…)
That’s The Lede.
Why this is better than the last couple: Because the lede is singular. Singular. One lede – one story. One key story that explains everything.
I already listen to several podcasts that cover the “top stories” (CMI has an excellent one.) What has always set the best Lede episodes apart were their devotion to one idea, the discussion of that specific idea. Even when Brian Clark was doing it under its earlier name.
The ultimate podcaster was probably Earl Nightingale. From 1959 to 1989, he put out a weekly radio show – 3 minutes, once a week, every week – and sold his own advertising. Before the Internet, before the iPod, before modern mobile computing.
Over 7,000 (that’s Seven Thousand) shows in nearly 30 years. Actually only quit recording just before his death. Each show had one theme, one message.
What made that an internationally-syndicated radio show was it’s stories. One story, every week – you tuned your radio station in to get it. Or maybe late-night when they did a replay.
This show you just did rocks simply because that one story held together in it’s passion, in its message, and in the delivery.
This is the format you should be using.
One Lede to rule them all.
Robert Worstell says
I stand corrected. Nightingale’s content was Five Days a Week. All original. Find me a podcaster that is doing that today and has been doing it for years already. Double-dare you.
Jerod Morris says
Thank you Robert. I really appreciate your kind words. I was pretty nervous about putting this episode out there actually — but I find that the episodes that tend to leave the biggest impact are the ones I’m most nervous about. Thank you for listening and commenting.