How to Craft Landing Pages that Work

Yesterday, Brian told you how to avoid hopelessly screwing up your landing pages.

But does that guarantee your landing page is good, much less great?

Survey says … not so much.

Turns out, Brian’s already told you about a three-step “big picture” approach to crafting copy that results in a killer landing page. You might have missed it because it was delivered under-the-radar. He does that.

So, we’re discussing that today in even great detail, all in glorious THX Certified audio goodness.

In this episode Brian and I discuss:

  • The ancient three-step art of creating compelling landing pages
  • How to know what your audience wants — even if you don’t have an audience
  • The single concept that makes every other part of your marketing click
  • How to beat better writers when it comes to conversion
  • Discover how to make great landing pages quickly and easily

Hit the flash player below to listen now:


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About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.