The 3 Plus 1 Foundational Elements of Effective Persuasion

The foundation you choose for your persuasive copy can make all the difference.

I’m sometimes asked — do I think that high-priced copywriting courses are worth the money?

Often the answer is absolutely Yes. But it’s really important to make sure you’re building advanced techniques on the right foundation.

In this 17-minute episode, I talk about:

• The “3+1” foundational success factors for persuasive copy
• Uncovering the right angle to market products that are hard to sell
• Two very different ways of using a popular copywriting formula
• Using copy to create a “well lighted path” to purchase

The Show Notes

• Here’s where you can get the details for the copywriting course