Converting to Google’s new AMP could make your mobile content blazing fast. But … should you?
On Monday, Demian Farnworth explained what the AMP (that stands for “Accelerated Mobile Page”) framework does for mobile content, and why Google is pushing for it.
Today, I talk about whether or not content publishers should dive into AMP … and what to consider when we’re making that decision.
In this 21-minute episode, I talk about:
- What mean teenagers can teach you about search engine optimization
- How I decide when to try out an SEO tactic — and when not to
- The incredibly important site functionality that AMP disables
- What AMP is really intended to protect (and why that might not apply to you)
The Show Notes
- My post (with my personal five most important rules of thumb for SEO) on The Right Way to Think About Google
- Demian Farnworth’s article on AMP (Accelerated Mobile Pages)
- Demian’s earlier article on Mobilegeddon
- SearchEngine Journal’s article on Getting started with AMP
- Greg Stirling’s article for Search Engine Land looking at a study of mobile search results for non-mobile-friendly sites
- Ask me a question or follow me on Twitter @soniasimone!