Should Content Publishers Adopt Google’s New AMP?

Converting to Google’s new AMP could make your mobile content blazing fast. But … should you?


On Monday, Demian Farnworth explained what the AMP (that stands for “Accelerated Mobile Page”) framework does for mobile content, and why Google is pushing for it.

Today, I talk about whether or not content publishers should dive into AMP … and what to consider when we’re making that decision.

In this 21-minute episode, I talk about:

  • What mean teenagers can teach you about search engine optimization
  • How I decide when to try out an SEO tactic — and when not to
  • The incredibly important site functionality that AMP disables
  • What AMP is really intended to protect (and why that might not apply to you)


The Show Notes