Convert … Or Die

“First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired.”

~ Blake, Glengarry Glen Ross

Sometimes you’re on a sweet little vacation in Italy and you need to convert miles into kilometers.

Sometimes you’re smashing your thumb with a hammer doing some light roofing and you need to switch inches to centimeters.

If you’re in business (or sales, like the Glengarry boys above), and you want to stay alive, you need to find a way to regularly convert prospects into paying customers.

Conversion’s never an easy game to play, but it can be simple.

And it can be even simpler when you’ve got the right tools to work with …

In this episode Sonia and I discuss:

  • Why some of the most talented people on the planet are also the most broke
  • The wildly popular business model that can sink your business
  • How to find the people you need to be talking, writing, and selling to
  • The single communication method that will change your game
  • How to find an endless stream of in-demand business ideas and opportunities

Hit the flash player below to listen now:


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About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.