How to Get All the Clients and Customers You Can Handle

Robert Bruce on June 3, 2011

It’s probably safe to say that, on any given Monday, you’d rather have a few teeth pulled than make 50 cold prospecting calls.

Maybe you get a little sick thinking about all that money you’ve been flushing down the toilet in un-trackable promotional campaigns.

Let me introduce you to Michael Port.

He’s the best-selling author of a book called Book Yourself Solid, and he’s developed a step-by-step system for getting clients and customers — even if you hate marketing and selling.

I recommend you grab the book, but listen to this interview first …

Michael may just free you from that cold-calling, blind spending, and not-knowing-what-to-do-next cycle of “business” you’ve been running in for too long.

In this episode Michael Port and I discuss:

How to stop cold calling and get prospects to come to you
Why elevator pitches don’t work and the old-school strategy that does
How to persuasively talk about what you do — without sounding confusing, bland, or arrogant
Why selling is actually “super simple”, and the formula for getting it done
Michael’s 7 Core Self-Promotion Strategies that can change your business
How to use your writing skills to book a steady stream of clients and customers

Hit the flash player below to listen now:

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About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.