Darrell Vesterfelt and Tim StoddartHere’s a simple way to make the best use of your time when you’re creating new content, improve your SEO, and create a great user experience on your website.
Whether you’ve created a lot of content already, or you’re just starting out, here’s how to structure your site with strong “cornerstones” so you do an amazing job conveying your message.
In this 22-minute episode, I talk about:
- The creation (and timing) of “conscious cornerstones” that answer your most important audience questions
- Where to find your “mystery hit” content, and what to do with it
- What to do about content you just aren’t proud of any more
- What to do with content that’s popular, but not particularly relevant to your goals for your site
- A new workshop we’re creating for beginning and intermediate content marketers
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
A Simple Content Strategy to Make Your Site Massively More UsefulSonia Simone
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The Show Notes
- If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
- To find out when we open the new Creative Content Foundations course, just add yourself to the interest list here
- Here’s Brian Clark’s classic (cornerstone!) Copyblogger post explaining how to create cornerstone content
- If Google Analytics makes you nervous, check out this podcast episode of The Digital Entrepreneur: What every online marketer must know about Google Analytics
- My Copyblogger post on having a point … and getting to it with your content
- If you’re fuzzy on copywriting calls to action, this Copyblogger post will help
- An example of a cornerstone post added later in the game: I asked Pamela Wilson to write this post about scannable content for us, so we’d have a great resource to link to when we discussed the concept
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂
Hey Sonia!
You couldn’t be more right.
For real.
You have to put together an effective content strategy if you want to make it in this blogging world. It is all about presenting the right type of content and also how you are presenting it to your niche audience.
Be smart.
Become a smart blogger.
Be a smart content creator.
Become a smart writer and marketer.
You have to do this if you want to succeed in this field.
I like the tips you are sharing. I’m definitely going to implement a few things.
Thank you so much for sharing this!
Best regards! 😀
Hi Sonia
Thank you. Very informative and useful tips in our path to become leaders in content creation.
Warm regards from Ecuador
Hi Sonia, I’ve been writing content for a while but there are some very good tips/reminders in here that are well worth listening to – have certainly sparked some new ideas for me.
Thanks for putting together.