Darrell Vesterfelt and Tim StoddartTech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.)
We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that work in a modern content environment. Shane and Joe from Contently joined Sonia in a wide-ranging conversation, to talk about what might be their favorite topic — how timeless storytelling techniques can benefit 21st-century content.
Rather than cut the conversation artificially short, we’ve broken this into two parts for you.
In this 19-minute episode, Shane and Joe talk about:
- What happens in our brains when we hear a good story
- The 4 elements of great storytelling
- What brands get wrong with storytelling
- The data-driven secret to a breakthrough content strategy
- The simple formula for building an audience that loves you
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
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The Show Notes
- If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
- Learn more about Shane and Joe’s new book at TheStorytellingEdge.com
- The HP Dad video is a great example of a powerful story told in an ad (warning: you might cry)
- More details about Alan Gannett’s upcoming book, The Creative Curve
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂
Hey Guys!
Loved this episode on content creation!
This is something I have learned a while ago, the power of storytelling and blogging. I know how powerful words and stories can be.
You are right when your content is fluent and you keep it at an easy level to read and understand, you tend to capture the reader’s attention a lot better. This is so true!
Thank you for sharing this value!
Best regards! 😀