Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.)
We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that work in a modern content environment. Shane and Joe from Contently joined Sonia in a wide-ranging conversation, to talk about what might be their favorite topic — how timeless storytelling techniques can benefit 21st-century content.
Rather than cut the conversation artificially short, we’ve broken this into two parts for you.
In this 22-minute episode, Shane and Joe talk about:
- What happens in our brains when we hear a good story
- The 4 elements of great storytelling
- What brands get wrong with storytelling
- The data-driven secret to a breakthrough content strategy
- The simple formula for building an audience that loves you
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
The Show Notes
- If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
- Learn more about Shane and Joe’s new book at TheStorytellingEdge.com
- The HP Dad video is a great example of a powerful story told in an ad (warning: you might cry)
- More details about Alan Gannett’s upcoming book, The Creative Curve
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂
Freddy G. Cabrera says
Hey Sonia, Shane, and Joe!
I love storytelling for content marketing. This is a great way of capturing your reader’s attention right away and paint a picture in their mind that can have a memorable impact.
Most people remember the stories more than the lessons. This is so true.
I’m incorporating more storytelling into my writing and I’ve been learning this year so far.
Thank you so much for sharing this!!
Best regards! 😀