Darrell Vesterfelt and Tim StoddartIf you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time. In this third part of our four-part series, we explain the simple, profound impact of showing up when you say you will, over and over again.
Two episodes ago, we discussed the importance of authenticity. Last episode we discussed why usefulness is an essential element of every piece of content you publish.
In this episode, we build on those two episodes and explain what happens when you show up consistently ready to connect in an authentic way with your audience through the useful you have to share.
In this 30-minute episode you’ll discover:
- Why some people are critical of Jerod’s idea of “show up reliably over time”
- The similarities between building a relationship with a significant other and building a relationship with your audience
- The positive impact that consistently showing up can have on the quality of your content
- What Demian has learned about the importance of showing up through the varied experiences of a daily, short-form podcast and writing regular, long-form content
- Why the next iteration of The Lede may be a show about relationship advice … (or Demian’s wife and Jerod’s fiancee taking over as hosts)
Enjoy:
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
- Social:
- Link:
- Embed:
Great pod guys! This is something I absolutely agree with. Turning up reliably and consistently.
I know a lot of copywriters who create a blog to position themselves and pull customers to them. And it works! But they stop blogging because they’re ‘too busy’.
I think it’s even more important to turn up when you’re busy lest you find yourself without customers and with a community to market to.
Then of course there is Damien’s point about the payoff for your ideas factory and creation skills.
A great reminder that if you want others to show up, you have to show up first. Thanks!
That’s a great point, Belinda. I think we’ve all been guilty of filling the pipeline when we get busy … only to find the pipeline empty when we aren’t. Got to avoid that. 😀