How to Write Nearly Undeletable Emails

You ever been out with your pals having a good time, laughing so hard that the surrounding tables end up giving you the stink-eye?

Or maybe you host a knitting club at your house. You’re a band of obsessed knitting fanatics who can’t get enough of yarn, patterns and the latest celebrity knitting gossip.

One day a guy shows up in your living room mumbling about how the Lakers were totally robbed in the recent playoff series with the Dallas Mavericks.

This person is called the unwelcome guest.

In email marketing — if you aren’t known, liked, and trustedyou’re the unwelcome guest, and there is only instant and merciless deletion waiting for you.

The email inbox is sacred ground. We don’t want anyone coming in there uninvited, or off-tune to the soundtrack of our lives.

Ben Settle is an email marketing pro who lives or dies by his ability to connect, engage and sell through email.

He’s got a lot to say about this stuff, and he lays a lot of it down in this show …

In this episode Ben and I discuss:

  • The secret to Ben’s success as an email marketing specialist
  • How talk radio can completely change your game, and your bottom-line
  • The three indispensable elements of every email campaign you write
  • How to get your emails opened, even by those who disagree with you
  • Two email list building principles that’ll put you on the right path to engagement
  • How Ben became profitable by emailing his list — every day

Hit the flash player below to listen now:


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Links from the Show:

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.