Your call to action (CTA) is the second most important part of your post on Pulse (your headline is number one). Learn how to write an effective CTA for every post …
John Nemo is not only personable and an absolute pleasure to listen to, but he knows LinkedIn inside and out and he shares all!
John is a Bestselling LinkedIn Author and Trainer who helps Small Business Owners, Coaches, Consultants, Trainers, Sales and Business Development Executives utilize LinkedIn to generate more sales leads, clients, and revenue for themselves.
His own posts on LinkedIn are the perfect example of how to create highly effective CTAs.
John Nemo takes us through the step-by-step process of giving your readers everything they need to take the action you want them to take.
In this show, you’ll learn …
- Sean’s definition of marketing and why CTAs are so important
- The importance of a great images and how to make them more effective
- How to earn the right to ask your audience to take action
- What media is good to use in your posts
- That it’s OK to share your contact information directly in Pulse
- Where to put what so your audience doesn’t have to think
- Exact phrasing that will work for you right now
- The importance of adding CTAs to your past posts
Listen to The Missing Link below ...

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The Show Notes
- Connect with John Nemo on LinkedIn
- Visit John’s website LinkedIn Riches to learn more (you’ll be glad you did!)
- Check out John’s article Should You Make Your LinkedIn Connections Private? to see his CTAs on LinkedIn
Thank you Sean and Mica so much for the opportunity to be on the show! Had a blast and really enjoyed the discussion! 🙂
You are most welcome and awesome job!
Great information guys. It amazes me how so much content being published has no direction for readers on what to do next or to keep them engaged. I greatly appreciate a well crafted CTA 🙂
Victoria, great hearing from you. Great marketing is compelling CTAs.
Thanks for this interesting stuff. It’s sooooooo pity that there isn’t at least a very very short written summarizing… For those who does not understand the spoken language so good.
Great episode. John Nemo is a great guy. I love his training.
1 thought. You said audio over image for the video. That’s an over-simplification.
Use the right tactics in the right places. I wouldn’t be surprised if that’s great info for LinkedIn. (I’m going to test it for sure.) But for platforms like Facebook or Instagram, it’s all about the visual.
Have a great day!
Josh, great point and thank you for sharing. Context matters for messaging and each platform will be slightly different.