Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Rainmaker.FM

The Digital Commerce and Content Marketing Podcast Network

  • Home
  • Shows
  • Hosts
  • About
  • Home
  • Shows
  • Hosts
  • About
  • Member Area
  • Log In
Menu
  • Log In
  • Free Training
7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Members Only
hosted by Sean Jackson

How to Use Your Limitations to Create a Unique Selling Proposition

  • Social:
  • Link:
  • Embed:
https://rainmaker.fm/wp-content/uploads/2016/09/membersonly-003.mp3
Download MP3 Subscribe by RSS Subscribe in iTunes
Previous Episode:Does Your Homepage Suck? More Episodes Next Episode:How to Find the Optimal Pricing for Your Membership Site

All Episodes:

January 18, 2017

Why Doing Less Can Generate More for Your Online Business

January 11, 2017

13 Essential Elements to Launching a Membership Site This Year

December 21, 2016

Are You Losing Sales Because Your Purchase Page Sucks?

December 14, 2016

Why Starting a Membership Site Is a Terrible Idea … Until You Just Do It

December 7, 2016

Why Passion Matters More Than Skill When Launching a Membership Site

November 30, 2016

How to Set Up Google Analytics for Your Membership Site

November 9, 2016

How to Start and Grow a Successful Membership Site (In Your Spare Time)

November 2, 2016

What the Porn Industry Can Teach Us About Running a Membership Site

October 26, 2016

How to Enhance Your Membership Site With Live Events

October 12, 2016

8 Ways to Use Online Discounts to Grow Sales

October 5, 2016

How to Master the Art of Negotiation

September 28, 2016

How to Find the Optimal Pricing for Your Membership Site

September 21, 2016

How to Use Your Limitations to Create a Unique Selling Proposition

September 14, 2016

Does Your Homepage Suck?

September 7, 2016

You Are Not Allowed

September 21, 2016

How to Use Your Limitations to Create a Unique Selling Proposition

We often think of limitations as a weakness. In reality, they are strengths that will help differentiate your products/services in the market.

How do you target the right customer? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customer is in understanding the limits of you and your products/services.

Every product or services has its limits. And while most people think these are a weakness, the truth is that your limitations are a source of strength; if you know how to position them.

And by following the advice in this episode, you can easily assess those limitations and use them as part of what makes your product or service unique.

More importantly, you can use that unique quality to define who you should target.

In this episode, Sean Jackson and Jessica Frick go into detail about the “formula” for finding your target audience:

  • Why resource constraints are great to have
  • Why defining the ideal customer for your product is more about you than them
  • How your limits are actually strengths that will draw customers to you
  • And why being one-in-a-million is a huge marketplace

Listen to Members Only below ...

How to Use Your Limitations to Create a Unique Selling PropositionSean Jackson
  • Social:
  • Link:
  • Embed:
https://rainmaker.fm/wp-content/uploads/2016/09/membersonly-003.mp3
Download MP3 Subscribe by RSS Subscribe in iTunes

The Show Notes

  • This episode is brought to you by Digital Commerce Summit
  • Connect with Sean Jackson on LinkedIn
  • Follow Sean on Twitter
  • Connect with Jessica Frick on LinkedIn
  • Follow Jessica on Twitter
Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Never Miss New Shows and Episodes on Rainmaker.FM

Get the best of the Rainmaker.FM network in a single weekly email, along with two weeks
of free training that will change the way you think about online marketing ...

Free Registration

You might also like...

The Digital Entrepreneur

Keep Them Fascinated: How to Discover Your Winning Difference as a Content Marketer

Listen to episode
The Showrunner

No. 038 Are You Looking For a New Way to Launch (or Relaunch) Your Podcast?

Listen to episode
Site Success: Tips for Building Better WordPress Websites

[49] The Right Way to Add Opt-In Forms to Your WordPress Site, Part Two

Listen to episode
The Showrunner

No. 031 Jonny Rants His Sinuses Clear About Social Media Strategy

Listen to episode
The Mainframe

Social Media and the “ARC Reactor” Approach to Digital Commerce Strategy

Listen to episode
The Digital Entrepreneur

Behind the Scenes: 2014 in Review and the Road Ahead

Listen to episode

Comments

  1. Karen Ingle says

    September 28, 2016 at 8:06 AM

    At last: action items I can apply immediately to focus on my start-up’s niche. Thanks for the specifics, delivered with clarity and humor. Loved this!

    Reply
    • Sean Jackson says

      September 28, 2016 at 8:33 AM

      Karen, thank you! It is never easy with a start-up and I am glad we helped.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Copyright © 2023 Rainmaker Digital, LLC. Powered by the Rainmaker Platform.

Privacy Policy  ·  Refund Policy  ·  Cookie Policy  ·  Terms of Service  ·  Contact