Q&A: Cornerstone Content, Creativity, and the Future of Our Businesses

Cornerstone content, how to create compelling content for an “overexposed” topic, and predicting the future for our businesses. It’s Q&A day!

Our wonderful community of listeners shared three questions with me today. In this 29-minute episode, I talk about:

  • How to, in Wayne Gretzky’s phrase, “skate to where the puck is going”
  • What to look for when you’re figuring out what’s working … and what isn’t
  • How to build the foundation for your content strategy
  • Specific techniques you can use to find fresh angles on the tried-and-true content topics
  • My favorite tactic to come up with an endless supply of ideas for fresh, unique content

Remember: This coming Thursday (March 3), I’ll also be covering 7 ways to improve your social media listening over on our sister podcast, CopybloggerFM. 🙂

The Show Notes