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7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Confessions of a Pink-Haired Marketer
hosted by Sonia Simone

But Facebook Doesn’t Work For … (waily waily)

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Previous Episode:Marketing for Writers and Other Creative Souls More Episodes Next Episode:What Happens at the Crossroads of Content and Social Media

All Episodes:

July 25, 2016

The 2 Points of Clarity that Will Make You So Much More Productive

July 18, 2016

Launching Your First (or Next) Digital Product

July 11, 2016

A Quick, Enjoyable Way to Sharpen your Vision, Goals, and Values

July 4, 2016

Q&A from Twitter, Independence Day Version!

June 27, 2016

The Difference Between Mindset and Wishful Thinking

June 20, 2016

Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands

June 13, 2016

Should You Swear on Your Blog?

June 7, 2016

Up All Night to Get Lucky: Sonia’s in a New Documentary!

May 23, 2016

The Context of a Successful Content Strategy: The Harpoon and the Net

May 16, 2016

My #1 Time Management Tip: Don’t Multitask; Compartmentalize

May 9, 2016

The 7 ‘Escape Pod’ Principles (Help Me Write My Book!)

May 2, 2016

Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content

April 25, 2016

Leadership, Categories of One, and Purple Rain

April 18, 2016

Make Better Mondays! 6 Minutes to a Happier, More Productive Week

April 11, 2016

5 Idea-Generating Techniques We Use on the Copyblogger Team

April 4, 2016

Blog or Podcast? 5 Questions to Help You Decide

March 28, 2016

Two EQ Hacks: A Nifty Trick for Making Big Changes, and How to Handle Hurt Feelings

March 21, 2016

Things I Love/Things I Hate about Health & Fitness Marketing

March 14, 2016

A Simple, Powerful Creativity System to Capture and Generate More Ideas

March 7, 2016

Anniversary Edition! On Finding Your Stubbornness and Going the Distance

February 29, 2016

Q&A: Cornerstone Content, Creativity, and the Future of Our Businesses

February 22, 2016

Getting to Freedom and Business Clarity: A Conversation with Sonia Thompson

February 15, 2016

New Mini-Series: Things I Love / Things I Hate

February 8, 2016

Getting Clear on your Metrics and Benchmarks: The 3 Lenses to Look Through

February 1, 2016

The Untethered Society: Scary or Liberating? (Or Both?)

January 25, 2016

Deep Creative Focus, the Long Haul … and, Yes, David Bowie

January 11, 2016

Motivation and Creativity: A Conversation with Mark McGuinness

January 4, 2016

Vision and Goal-Setting for Your Digital Business

December 21, 2015

Encore: How to Avoid Getting Sucker-Punched by Internet ‘Facts’

December 14, 2015

To Craft Content Marketing that Works: Avoid Silly Fads … and Do this Instead

December 7, 2015

How to Work from Home: Getting Stuff Done when No One is Looking Over Your Shoulder

November 30, 2015

5 Work Habit Hacks from 12 Creative Geniuses

November 23, 2015

Encore: Productivity for Flakes, Head Cases, and Other Natural Disasters

November 16, 2015

What You Need to Know about Guest Posting

November 9, 2015

7 Straightforward Steps to Superior Blog Posts and Podcasts

November 2, 2015

Self-Help for Business Owners: Useful or Useless?

October 26, 2015

The 7-Minute Content Makeover

October 19, 2015

7 Commandments of Professionalism for Content Marketers

October 12, 2015

Staying Grounded on the Road to Success: A Conversation with JB Glossinger

October 5, 2015

Minimalism, Success, and How to Be a Big Shot

September 28, 2015

Finding the Balance Between Pragmatism and Your Ideals

September 21, 2015

What Happens at the Crossroads of Content and Social Media

September 14, 2015

But Facebook Doesn’t Work For … (waily waily)

September 7, 2015

Marketing for Writers and Other Creative Souls

September 1, 2015

How to Turn Bad News into Happy Customers

August 25, 2015

How to Avoid Getting Sucker-Punched by Internet ‘Facts’

August 18, 2015

Bringing More Emotion into Your Writing — From the Inside Out

August 11, 2015

A Behind-the-Scenes Look at the Rainmaker.FM Digital Business Podcast Network

August 4, 2015

My Favorite Tools of the Trade for Writing, Content Planning, and Creative Collaboration

July 28, 2015

How Long Will It Take for My Business to Start Making Money? And Other Impossible Questions

July 21, 2015

5 Things I Learned from Minecraft about Community, Ecosystems, and Business

July 14, 2015

Call to Action: The Awesome Power of Asking for What You Want

July 7, 2015

A Question of (Writing) Voice: How to Strengthen It, How to Shape It

June 30, 2015

Deviance, Obsession, and Sharing Your Gifts with the World: A Conversation with Bill O’Hanlon

June 23, 2015

Is Hypersensitivity the New Fascism?

June 16, 2015

Q&A: Duplicate Content Worries, and Other Questions from the Audience

June 9, 2015

Business and Marketing for Artists and Creative Workers, Part Two

June 2, 2015

Business and Marketing for Artists and Creative Workers, Part One

May 27, 2015

The 3 Types of Trolls You Meet Online (and How to Deal with Them)

May 19, 2015

The 7 Circles of Belief that Drive Customers to Your Business

May 12, 2015

The Difference Between B2B and B2C Marketing (and Other Questions)

May 5, 2015

Annie Pratt on Resilient Leadership: How to Build a Smart, Agile Business by Crafting an Incredible Team

April 28, 2015

How Not to Be a Dirty, Rotten Spammer

April 21, 2015

4 Deep Marketing Questions (with Answers!)

April 14, 2015

How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque

April 7, 2015

Productivity for Flakes, Head Cases, and Other Natural Disasters

March 31, 2015

8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

March 24, 2015

3 Juicy Marketing Questions Answered

March 17, 2015

How to Strengthen Your Talents

March 3, 2015

The Lies We Tell Ourselves About Business, Part 2

March 2, 2015

The Lies We Tell Ourselves About Business, Part 1

September 14, 2015

But Facebook Doesn’t Work For … (waily waily)

There’s a new article every day claiming that this or that tool “doesn’t work” to market your product. Sometimes it’s a fair statement … and sometimes it isn’t.

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In this ranty little episode, I talk about how to use Facebook (or any other tool or platform) in a smarter way, and how different communication tools work together to attract an audience and get your message across.

In this 12-minute episode, I talk about:

  • Is Facebook useless for marketing? (The answer: Yes … sometimes)
  • Where Facebook excels (right now)
  • The magical marketing tool — and how to use it properly
  • How to know when the tool is the problem … and when it’s just you

Listen to Confessions of a Pink-Haired Marketer below ...

But Facebook Doesn’t Work For … (waily waily)Sonia Simone
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The Show Notes

  • My podcast on How Not to Be a Dirty, Rotten Spammer
  • Our Email Marketing ebook (free when you sign up for our content marketing library)
  • My Copyblogger post on Is It Time for Content Marketers to Abandon Facebook?
  • My podcast on How Not to Get Sucker-Punched by Internet ‘Facts’
  • An explanation of “waily waily” if you don’t know the expression (Ach, crivens!)

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Comments

  1. Hashim Warren says

    September 14, 2015 at 2:58 PM

    “99% of the time [an email list] is what works”

    Yes! I’m working with a client right now and the main thing I’m doing is building out an email list.

    They’ve been somehow converting people by sending them to a contact form. Simply by adding email marketing to the mix I’m expecting them to see an immediate boost.

    Reply
    • Sonia Simone says

      September 15, 2015 at 10:09 AM

      It’s fun to have that “magic tool” in the tool box. 🙂

      Reply
  2. Karen Lewis says

    September 15, 2015 at 9:09 AM

    Email marketing is definitely more valuable than trying to sell products on social media! Love the show notes – thanks for sharing. 🙂

    Reply
    • Sonia Simone says

      September 15, 2015 at 10:10 AM

      I’m sure there are people out there who are doing reasonably well selling only from social media platforms, but for most of us, it really does a terrible job. 🙂

      Reply
  3. David Villalva says

    September 15, 2015 at 11:18 AM

    I’m in several writing groups on FB. I see most people pushing their products way too often as opposed to sharing something that can help others first (at no cost).

    And then the next goal in these groups seem to be increasing “Like” count. Like I’ll “Like” your page if you “Like” mine. I’ve fallen into this silliness before but I’m over it.

    Now I’m “Like” a magician creating a strong email list!

    Reply
    • Sonia Simone says

      September 15, 2015 at 12:37 PM

      Ha, excellent David!

      Reply
  4. Drü says

    September 16, 2015 at 3:51 AM

    Thoughts on non-profit marketing on social media? Facebook specifically? It seems it used to be THE main touch point for telling our story, but now it’s a gamble on if we will even get 1 or 2% of our followers to see it.

    Reply
    • Sonia Simone says

      September 16, 2015 at 10:15 AM

      Great question, I’ve got a guest coming who’s going to go much deeper on nonprofits, as I only have limited experience in that space.

      I think FB (and other social platforms) are still a great place to make sure your stories are being posted and shared (and optimize them to make them shareable!), but you always want to be directing folks back to an email list.

      Remember that the email list has to serve the needs of *donors*, so give them lots of what they want — this is often “feel good” stories about people helped by nonprofits like yours, a sense of inspiration and possibility that the world can be better. People give because they want to feel better about the world, and they want to feel part of something larger. So make sure your content plays to that.

      Also, and this is from my friend Chris who runs a nonprofit (and is the guest I’m talking about), beware of burning your audience (donors) out by guilt-tripping them. That works short-term, but you sacrifice long-term support, which is what will sustain your work.

      Reply
  5. Sonia Easaw says

    September 18, 2015 at 1:15 PM

    Hi Sonia, this podcast was super helpful! I had been racking my brain about the deeper purpose of social media for my clients and had come up empty. You gave me the answer (building an email list) because CTAs on social media are so difficult to pull off. Thank you so much.

    Reply
  6. Christine Laureano says

    October 19, 2015 at 5:21 PM

    Hey Sonia,

    I love this podcast! I’ve been feeling *uhem* frustrated with FB and this validated it!

    Christine

    Reply

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