But Facebook Doesn’t Work For … (waily waily)

There’s a new article every day claiming that this or that tool “doesn’t work” to market your product. Sometimes it’s a fair statement … and sometimes it isn’t.

In this ranty little episode, I talk about how to use Facebook (or any other tool or platform) in a smarter way, and how different communication tools work together to attract an audience and get your message across.

In this 12-minute episode, I talk about:

  • Is Facebook useless for marketing? (The answer: Yes … sometimes)
  • Where Facebook excels (right now)
  • The magical marketing tool — and how to use it properly
  • How to know when the tool is the problem … and when it’s just you

The Show Notes