Creativity is a wonderful thing. You get to make something out of nothing, have a fascinating life, bring brand-new ideas and expressions into the world. But a creative soul can sometimes make one thing tough: marketing yourself and your work.
In this session, I talk about some ways that creative folks (especially writers) can get more comfortable marketing themselves and the work they do. We’ll talk about building your platform and what to do with it as it grows.
In this 21-minute episode, I talk about:
- The great question: Is marketing evil?
- Why “negative marketing” is so important
- Getting over being uptight about making money
- Why selling out doesn’t actually work
- What it means to say “You are the product”
- A simple content marketing process for creatives
The Show Notes
- Jeff Goins’ excellent conference for writers Tribe Conference (September 2016)
- Jeff’s blog, with lots of resources and advice for writers looking to go pro great post about a price increase (of all things)
- Robert Cialdini’s book Influence: the Psychology of Persuasion — essential if you want to learn how to persuade
- Tim Grahl’s post on what to write about in your content marketing
- Pamela Wilson’s simple plan for Creating One Piece of Powerful Content per Week