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PR is Dead
hosted by Doyle Albee

The Myth of the Magical Rolodex

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The Myth of the Magical Rolodex

The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it’s fun, but that won’t get you the story.

In this 17-minute episode we consider:

  • Why relationships are only a small part of the PR business
  • Why good story pitches are so important
  • How to build a reporter relationship.

Listen to PR is Dead below ...

The Myth of the Magical RolodexDoyle Albee
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