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Zero to Book
PR is Dead
hosted by Doyle Albee

The Myth of the Magical Rolodex

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Previous Episode:A Reporter Called Me Back ... Now What?! More Episodes Next Episode:How to 'Get by Giving'

All Episodes:

March 10, 2016

How to Time the Release of Your Company’s News for Maximum Effect

February 18, 2016

3 Ways to Extend Your Good News in the Media

January 19, 2016

2016 Public Relations Predictions

December 22, 2015

Finding the Right Reporter

December 1, 2015

PR vs. Native Advertising: What You Need to Know

November 10, 2015

How to ‘Get by Giving’

October 27, 2015

The Myth of the Magical Rolodex

October 6, 2015

A Reporter Called Me Back … Now What?!

September 22, 2015

How to Write for Media Outlets, Large or Small

September 8, 2015

How to Irritate a Reporter

August 19, 2015

Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations

October 27, 2015

The Myth of the Magical Rolodex

The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it’s fun, but that won’t get you the story.

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In this 17-minute episode we consider:

  • Why relationships are only a small part of the PR business
  • Why good story pitches are so important
  • How to build a reporter relationship.

Listen to PR is Dead below ...

The Myth of the Magical RolodexDoyle Albee
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The Show Notes

  • Follow me on Twitter: @doylealbee
  • Questions, comments or smart remarks? Email me at doyle.albee@gmail.com

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