The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it’s fun, but that won’t get you the story.
In this 17-minute episode we consider:
- Why relationships are only a small part of the PR business
- Why good story pitches are so important
- How to build a reporter relationship.
Listen to PR is Dead below ...
The Myth of the Magical RolodexDoyle Albee
The Show Notes
- Follow me on Twitter: @doylealbee
- Questions, comments or smart remarks? Email me at email@example.com
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