How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else? Introducing the 4-Step copywriting technique known as: ‘Butterfly Moments’ …
Writing powerful, evocative and compelling copy doesn’t have to be an elusive skill known only to a select few.
When it comes to creating content that describes what you do that makes your customer say “tell me more!” you can get there in just a few simple steps.
One of the techniques I use to teach people how to do this something I call “Butterfly Moments.”
You create a list of moments that illustrates how your product has changed your customer’s life for the better. What’s more, you can get there by combining 4 key elements to create a vivid image that doesn’t sound over-the-top.
It’s a great technique for writing distinct, noticeable copy that lets you and your product shine.
Tune in to find out
- Why a BIG fear of business owners is writing copy that sounds too ‘salesy’ (but the big challenge is that most people actually sell themselves short in their copy!)
- The 4 key elements that create a powerful Butterfly Moment
- How to identify these 4 elements for your customer and use it in when writing content