Amy HarrisonEver wondered if those content tips you read a few years back are still relevant today? I’ve only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you …
Last week I was part of a copywriting panel at the Call to Action Conference in Vancouver. The 2-day event was packed with practical, actionable tactics from conversion experts all around the world.
These are the people who know what to do to your landing page in terms of design and content, to make people want to take action.
I’ve picked my top three takeaways that I think you as a Hit Publish listener will love, but I’ll also be linking to more resources to help you boost those conversion rates.
Tune in to find out …
- The call-to-action mistakes that can cause you to lose sales and sign-ups (one of them defies classic copywriting convention)
- Why you should practice flipping your headline if you want people to know in seconds, what it is you do or offer
- Why putting obstacles in front of your reader can be the best conversion tactic (even if it makes you uncomfortable)
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great tips, thanks!
You’re welcome Merlijn! Glad you enjoyed them. 🙂
Great session – thanks Amy – really enjoyed it and found the advice invaluable.
More power to you!
Thanks Jacqueline
Thanks Jacqueline! There was so much more I wanted to share, if you get a chance to check out the conference presentations, do! 🙂
I’m an avid listener to your podcast, Amy. Love your humorous vignettes! Today’s tips are so relevant; I’m going to share them on my blog Wednesday (Sept 30).
How flippin’ kind of you Laura! Do let me know when you publish it (I’m on twitter @harrisonamy) and I’ll share the social media love. 🙂
Amy,
Published my blog post based on your podcast. The link is http://bloggingbistro.com/5-ways-to-increase-clickability-of-call-to-action-buttons/. I’ll include your Twitter username in my promotional tweets.
Thanks again for providing such helpful info; I just spent some quality time with the forms on my website and updated several of the call-to-action buttons.
Great post Laura! Will definitely help spread the word. 🙂
Am starting my own blog soon and want to THANK YOU so very much for taking the time to helo us all !
You’re welcome Roseanne – don’t forget to come back and let us know how you get on with your blog and if there’s anything you need help with!
Great summary Amy. Thanks for sharing it.
I was surprised about the word FREE so I’m definitely going to give that one a go.
And I can’t believe we can access all the material from the conference. That’s BRILLIANT!
Thanks again.
That was a surprise one for me too Belinda! Just shows the power of testing. 🙂
Have enjoyed, keep the light aglow!
Thanks Thomas! 🙂
Hi Amy,
I’m glad I read your e-mail today, cause it opened up lots of valuable advice which I
would have otherwise missed.
Flipping the headline, not using ‘free’ was something new to me and I loved reading some of the insights on the conference,
Tweeting it.
Thanks for sharing this, Amy.
Patricia
Thanks for subscribing Patricia, am thrilled you found the tips new and useful! 🙂