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3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

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Previous Episode:How to Use Humor in Content (Without Looking Like a Clown) More Episodes Next Episode:Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

All Episodes:

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March 14, 2016

3 Ways ‘Contrast Copywriting’ Makes Your Offer The Obvious Choice

March 7, 2016

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February 29, 2016

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February 22, 2016

How to Generate Powerful Product Names That Don’t Sound Gimmicky

February 15, 2016

How to Write a High-Converting Sign-up Page for Your Email Newsletter

February 8, 2016

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February 1, 2016

The 10/20/10 Rule for Creating Web Content That Converts

January 25, 2016

3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works

January 11, 2016

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

January 4, 2016

How to Create a Simple and Flexible Content Marketing Plan for 2016

December 21, 2015

The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)

December 14, 2015

Your Content Customer Profile: What Do You REALLY Need to Know?

December 7, 2015

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November 30, 2015

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November 23, 2015

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November 16, 2015

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November 9, 2015

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November 2, 2015

Converting Content: How Long is Long Enough? How to Know if You’re Turning Perfect Customers Away

October 26, 2015

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

October 19, 2015

Why Interactive Content is Easy-to-Create and Puts Your Business Firmly in the Spotlight

October 12, 2015

How to Use Envy (Ethically) in Your Sales Copy

October 5, 2015

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

September 28, 2015

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September 21, 2015

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September 14, 2015

How Local Businesses Can Use Content To Build Buzz About Their Brand

September 7, 2015

How to Use Emotional Content to Engage, Inspire, and Persuade

August 31, 2015

5 Ways to Write More, Faster, and With Less Stress

August 24, 2015

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August 17, 2015

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August 10, 2015

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August 3, 2015

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July 27, 2015

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July 20, 2015

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July 13, 2015

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July 6, 2015

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June 29, 2015

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June 22, 2015

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June 15, 2015

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June 8, 2015

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May 26, 2015

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May 18, 2015

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May 11, 2015

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April 27, 2015

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April 20, 2015

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April 13, 2015

A Personal Story about How to Lose Your Fear of Hitting Publish

April 6, 2015

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March 30, 2015

Images: How to Find and Choose High-Impact Photos

March 23, 2015

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March 16, 2015

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March 3, 2015

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March 2, 2015

Opt-in Pages That Convert: How to Build Them Now

September 28, 2015

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

Ever wondered if those content tips you read a few years back are still relevant today? I’ve only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you …

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Last week I was part of a copywriting panel at the Call to Action Conference in Vancouver. The 2-day event was packed with practical, actionable tactics from conversion experts all around the world.

These are the people who know what to do to your landing page in terms of design and content, to make people want to take action.

I’ve picked my top three takeaways that I think you as a Hit Publish listener will love, but I’ll also be linking to more resources to help you boost those conversion rates.

Tune in to find out …

  • The call-to-action mistakes that can cause you to lose sales and sign-ups (one of them defies classic copywriting convention)
  • Why you should practice flipping your headline if you want people to know in seconds, what it is you do or offer
  • Why putting obstacles in front of your reader can be the best conversion tactic (even if it makes you uncomfortable)

Listen to Hit Publish below ...

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)Amy Harrison
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The Show Notes

  • Watch all the videos, download the slide decks and speaker notes from the Call to Action Conference
  • Quick, simple user-testing from Usability Hub

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Comments

  1. Merlijn Smeele says

    September 29, 2015 at 2:45 AM

    great tips, thanks!

    Reply
    • Amy Harrison says

      September 29, 2015 at 7:54 AM

      You’re welcome Merlijn! Glad you enjoyed them. 🙂

      Reply
  2. Jacqueline says

    September 29, 2015 at 12:10 PM

    Great session – thanks Amy – really enjoyed it and found the advice invaluable.

    More power to you!

    Thanks Jacqueline

    Reply
    • Amy Harrison says

      September 30, 2015 at 7:56 AM

      Thanks Jacqueline! There was so much more I wanted to share, if you get a chance to check out the conference presentations, do! 🙂

      Reply
  3. Laura Christianson says

    September 29, 2015 at 7:17 PM

    I’m an avid listener to your podcast, Amy. Love your humorous vignettes! Today’s tips are so relevant; I’m going to share them on my blog Wednesday (Sept 30).

    Reply
    • Amy Harrison says

      September 30, 2015 at 7:57 AM

      How flippin’ kind of you Laura! Do let me know when you publish it (I’m on twitter @harrisonamy) and I’ll share the social media love. 🙂

      Reply
      • Laura Christianson says

        September 30, 2015 at 1:37 PM

        Amy,

        Published my blog post based on your podcast. The link is http://bloggingbistro.com/5-ways-to-increase-clickability-of-call-to-action-buttons/. I’ll include your Twitter username in my promotional tweets.

        Thanks again for providing such helpful info; I just spent some quality time with the forms on my website and updated several of the call-to-action buttons.

        Reply
        • Amy Harrison says

          October 1, 2015 at 8:29 AM

          Great post Laura! Will definitely help spread the word. 🙂

          Reply
  4. Roseanne says

    September 30, 2015 at 2:58 PM

    Am starting my own blog soon and want to THANK YOU so very much for taking the time to helo us all !

    Reply
    • Amy Harrison says

      October 1, 2015 at 8:26 AM

      You’re welcome Roseanne – don’t forget to come back and let us know how you get on with your blog and if there’s anything you need help with!

      Reply
  5. Belinda Weaver says

    October 1, 2015 at 4:40 PM

    Great summary Amy. Thanks for sharing it.

    I was surprised about the word FREE so I’m definitely going to give that one a go.

    And I can’t believe we can access all the material from the conference. That’s BRILLIANT!

    Thanks again.

    Reply
    • Amy Harrison says

      October 2, 2015 at 6:13 AM

      That was a surprise one for me too Belinda! Just shows the power of testing. 🙂

      Reply
  6. Thomas says

    October 2, 2015 at 4:06 PM

    Have enjoyed, keep the light aglow!

    Reply
    • Amy Harrison says

      October 5, 2015 at 8:56 AM

      Thanks Thomas! 🙂

      Reply
  7. Patricia says

    October 2, 2015 at 10:50 PM

    Hi Amy,

    I’m glad I read your e-mail today, cause it opened up lots of valuable advice which I
    would have otherwise missed.

    Flipping the headline, not using ‘free’ was something new to me and I loved reading some of the insights on the conference,

    Tweeting it.

    Thanks for sharing this, Amy.

    Patricia

    Reply
    • Amy Harrison says

      October 5, 2015 at 8:57 AM

      Thanks for subscribing Patricia, am thrilled you found the tips new and useful! 🙂

      Reply

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