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How to Write a High-Converting Sign-up Page for Your Email Newsletter

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Previous Episode:9 Story Themes That Can Make Your Business Content Captivating More Episodes Next Episode:How to Generate Powerful Product Names That Don’t Sound Gimmicky

All Episodes:

March 28, 2016

[Important Broadcast] Critical Information About The Hit Publish Podcast

March 21, 2016

How to Find Your Content Marketing Strength

March 14, 2016

3 Ways ‘Contrast Copywriting’ Makes Your Offer The Obvious Choice

March 7, 2016

Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer

February 29, 2016

4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business

February 22, 2016

How to Generate Powerful Product Names That Don’t Sound Gimmicky

February 15, 2016

How to Write a High-Converting Sign-up Page for Your Email Newsletter

February 8, 2016

9 Story Themes That Can Make Your Business Content Captivating

February 1, 2016

The 10/20/10 Rule for Creating Web Content That Converts

January 25, 2016

3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works

January 11, 2016

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

January 4, 2016

How to Create a Simple and Flexible Content Marketing Plan for 2016

December 21, 2015

The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)

December 14, 2015

Your Content Customer Profile: What Do You REALLY Need to Know?

December 7, 2015

Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines

November 30, 2015

How To Get Customers to Say Yes to Your Offer

November 23, 2015

The Do’s and Don’ts of Guest Posting

November 16, 2015

Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?

November 9, 2015

How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy

November 2, 2015

Converting Content: How Long is Long Enough? How to Know if You’re Turning Perfect Customers Away

October 26, 2015

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

October 19, 2015

Why Interactive Content is Easy-to-Create and Puts Your Business Firmly in the Spotlight

October 12, 2015

How to Use Envy (Ethically) in Your Sales Copy

October 5, 2015

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

September 28, 2015

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

September 21, 2015

How to Use Humor in Content (Without Looking Like a Clown)

September 14, 2015

How Local Businesses Can Use Content To Build Buzz About Their Brand

September 7, 2015

How to Use Emotional Content to Engage, Inspire, and Persuade

August 31, 2015

5 Ways to Write More, Faster, and With Less Stress

August 24, 2015

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)

August 17, 2015

So You Hit Publish… Now What? 9 Simple Ways to Get More Readers Once Your Content is Live

August 10, 2015

The ‘Magic’ Words That Make Your Media Content Pop With Authority and Expertise

August 3, 2015

How to Get Offline Customers Engaged With Your Online Marketing

July 27, 2015

How to Conduct Podcast Interviews Like a Pro

July 20, 2015

5 Simple Steps for Creating Content, Even When Life Gets in The Way

July 13, 2015

3 Tips for Getting Your Content Seen (by Even the Busiest Readers)

July 6, 2015

The Overlooked ‘Details’ That Can Get Your Business Noticed

June 29, 2015

A Simple Way to Boost the Credibility of Your Website

June 22, 2015

Handing the Mic to Amy Harrison, Your New Hit Publish Host

June 15, 2015

Sound Like a Pro: Tips for Recording Top-Notch Audio

June 8, 2015

Website Colors: How to Choose and Use Them

June 1, 2015

How to Create a Winning Minimum Viable Product

May 26, 2015

Creating Visual Content: The Favorite Tools & Tips for Non-Artists

May 18, 2015

How to Roll Out the Red Carpet on Your Home Page

May 11, 2015

Clean Up Your Sidebar!

May 4, 2015

Button Boost: How to Label and Design High-Converting Buttons

April 27, 2015

How to Generate a Never-Ending Flow of Blog Post Ideas

April 20, 2015

About Pages: How to Fascinate and Engage with Just One Look

April 13, 2015

A Personal Story about How to Lose Your Fear of Hitting Publish

April 6, 2015

Affiliate Programs: Why You Should Build a “Second Audience” for Your Business

March 30, 2015

Images: How to Find and Choose High-Impact Photos

March 23, 2015

Giveaways: How to Create an Irresistible Incentive to Join Your Email List

March 16, 2015

Website Blunders: How to Look Like a Pro (and Not Like a Fool)

March 3, 2015

SEO: How to Sweat the Right Stuff

March 2, 2015

Opt-in Pages That Convert: How to Build Them Now

February 15, 2016

How to Write a High-Converting Sign-up Page for Your Email Newsletter

On this week’s episode we’re going to look at how to craft a high-converting sign-up page for your email newsletter. You’re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day.

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For most small to medium online businesses, adding around 100 new people every week into an audience you have direct access to would be valuable. So let’s not hang about shall we?

In this episode we’re asking: What do you promise or talk about so your prospect things ‘yes – I need to be on this list’? Because face it, very few of us wake up wanting to be on a list, but most of us are willing and happy to hand over our emails if we’re getting something great in return.

Tune in to find out …

  • The 3 questions you need to ask to know what your potential sign-up is thinking and feeling
  • Why you shouldn’t be offering ‘free updates’ (and how to describe the ‘kick’ instead)
  • What Jon Nastor does to turn a warm crowd into one that can’t wait to sign-up
  • How Andrea Vahl used feedback on a popular blog-post to create a quick and persuasive sign-up incentive

Listen to Hit Publish below ...

How to Write a High-Converting Sign-up Page for Your Email NewsletterAmy Harrison
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The Show Notes

  • Michael Aagard’s article and case study on writing high-converting sign-up form copy
  • Jon Nastor’s home page sign-up form including his ‘insider’ welcome message
  • The long-form blog post Andrea used to create a sign-up incentive
  • Want to revisit your own newsletter incentive? Check out this earlier Hit Publish episode with Pamela Wilson

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Comments

  1. Tammy says

    February 29, 2016 at 5:07 AM

    Amy, another terrific, practical and fun show, as always. You inspired me to get my butt in gear and re-design my main subscriber offer. I was so inspired, I actually designed three new offers and set up a split test. The results were astounding: I went from a conversion rate averaging about 1.7% to 3.8%, 5.42% and 6.25% on the three revised offers. Yowza! Nothing changed but my language. Powerful stuff and a testament to your fine advice. Thank you.

    Reply
    • Amy Harrison says

      February 29, 2016 at 6:06 AM

      Hi Tammy!

      Thanks so much for getting in touch and letting us know the results of your revised sign-up page, they’re fantastic. Great to know that now more people are using the value of subscribing and taking action, well done for putting it all into practice!

      Thanks for listening!

      Reply

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