How to Use Emotional Content to Engage, Inspire, and Persuade

Do you know which emotions will get your reader’s attention and pull them into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them? All will be revealed in today’s Hit Publish.

Targeting your customer’s emotions in your content is a key content marketing technique that you can use to get your reader’s attention, keep them engaged, and encourage them to act.

But how do you do this without being over-the-top?

In today’s episode you’ll discover why emotions play such an important part when you want to influence or persuade someone, and how to start introducing them authentically when you write.

Tune in to this episode to find out …

  • Why every decision people make (including whether to click, like, or buy) is based on emotion
  • A super-useful list for highlighting a variety of emotions (so you don’t sound repetitive in your content)
  • 3 simple pieces of information that help you write emotional content without sounding silly

The Show Notes