Do you know which emotions will get your reader’s attention and pull them into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them? All will be revealed in today’s Hit Publish.
Targeting your customer’s emotions in your content is a key content marketing technique that you can use to get your reader’s attention, keep them engaged, and encourage them to act.
But how do you do this without being over-the-top?
In today’s episode you’ll discover why emotions play such an important part when you want to influence or persuade someone, and how to start introducing them authentically when you write.
Tune in to this episode to find out …
- Why every decision people make (including whether to click, like, or buy) is based on emotion
- A super-useful list for highlighting a variety of emotions (so you don’t sound repetitive in your content)
- 3 simple pieces of information that help you write emotional content without sounding silly
Listen to Hit Publish below ...
Beca Lewis says
Thanks for another great podcast Amy. I had to tell you two things. First – I never realized just how powerful it can be to thank people for commenting on my podcast until a few weeks ago when you said MY name in YOUR podcast and I nearly tripped over myself in astonishment. Now I know how that feels personally. Wow! I won’t forget that!
And two – you have entered my daily life forever it seems. Now ever time I press the publish button on my ezine, blog, facebook … wherever, I hear you say the words “hit publish” in your ultra cool accent.
You already know I love this podcast, but had to share these two little – but big to me – tidbits. Beca
Amy Harrison says
Thanks Becca! I really appreciate you taking the time to get in touch, so am thrilled you enjoyed the shout out – you deserve it. 🙂
I hope it’s a good daily presence I have with you when you ‘Hit Publish’ – I’d hate to be a pest. 🙂
Thanks so much for sharing – the feedback is invaluable to me!
Beca Lewis says
GREAT daily presence! Thanks Amy!