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Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

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Previous Episode:How to Create a Simple and Flexible Content Marketing Plan for 2016 More Episodes Next Episode:3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works

All Episodes:

March 28, 2016

[Important Broadcast] Critical Information About The Hit Publish Podcast

March 21, 2016

How to Find Your Content Marketing Strength

March 14, 2016

3 Ways ‘Contrast Copywriting’ Makes Your Offer The Obvious Choice

March 7, 2016

Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer

February 29, 2016

4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business

February 22, 2016

How to Generate Powerful Product Names That Don’t Sound Gimmicky

February 15, 2016

How to Write a High-Converting Sign-up Page for Your Email Newsletter

February 8, 2016

9 Story Themes That Can Make Your Business Content Captivating

February 1, 2016

The 10/20/10 Rule for Creating Web Content That Converts

January 25, 2016

3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works

January 11, 2016

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

January 4, 2016

How to Create a Simple and Flexible Content Marketing Plan for 2016

December 21, 2015

The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)

December 14, 2015

Your Content Customer Profile: What Do You REALLY Need to Know?

December 7, 2015

Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines

November 30, 2015

How To Get Customers to Say Yes to Your Offer

November 23, 2015

The Do’s and Don’ts of Guest Posting

November 16, 2015

Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?

November 9, 2015

How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy

November 2, 2015

Converting Content: How Long is Long Enough? How to Know if You’re Turning Perfect Customers Away

October 26, 2015

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

October 19, 2015

Why Interactive Content is Easy-to-Create and Puts Your Business Firmly in the Spotlight

October 12, 2015

How to Use Envy (Ethically) in Your Sales Copy

October 5, 2015

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

September 28, 2015

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

September 21, 2015

How to Use Humor in Content (Without Looking Like a Clown)

September 14, 2015

How Local Businesses Can Use Content To Build Buzz About Their Brand

September 7, 2015

How to Use Emotional Content to Engage, Inspire, and Persuade

August 31, 2015

5 Ways to Write More, Faster, and With Less Stress

August 24, 2015

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)

August 17, 2015

So You Hit Publish… Now What? 9 Simple Ways to Get More Readers Once Your Content is Live

August 10, 2015

The ‘Magic’ Words That Make Your Media Content Pop With Authority and Expertise

August 3, 2015

How to Get Offline Customers Engaged With Your Online Marketing

July 27, 2015

How to Conduct Podcast Interviews Like a Pro

July 20, 2015

5 Simple Steps for Creating Content, Even When Life Gets in The Way

July 13, 2015

3 Tips for Getting Your Content Seen (by Even the Busiest Readers)

July 6, 2015

The Overlooked ‘Details’ That Can Get Your Business Noticed

June 29, 2015

A Simple Way to Boost the Credibility of Your Website

June 22, 2015

Handing the Mic to Amy Harrison, Your New Hit Publish Host

June 15, 2015

Sound Like a Pro: Tips for Recording Top-Notch Audio

June 8, 2015

Website Colors: How to Choose and Use Them

June 1, 2015

How to Create a Winning Minimum Viable Product

May 26, 2015

Creating Visual Content: The Favorite Tools & Tips for Non-Artists

May 18, 2015

How to Roll Out the Red Carpet on Your Home Page

May 11, 2015

Clean Up Your Sidebar!

May 4, 2015

Button Boost: How to Label and Design High-Converting Buttons

April 27, 2015

How to Generate a Never-Ending Flow of Blog Post Ideas

April 20, 2015

About Pages: How to Fascinate and Engage with Just One Look

April 13, 2015

A Personal Story about How to Lose Your Fear of Hitting Publish

April 6, 2015

Affiliate Programs: Why You Should Build a “Second Audience” for Your Business

March 30, 2015

Images: How to Find and Choose High-Impact Photos

March 23, 2015

Giveaways: How to Create an Irresistible Incentive to Join Your Email List

March 16, 2015

Website Blunders: How to Look Like a Pro (and Not Like a Fool)

March 3, 2015

SEO: How to Sweat the Right Stuff

March 2, 2015

Opt-in Pages That Convert: How to Build Them Now

January 11, 2016

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

It’s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to do, is easier than you might think (especially if you’re a small business). Cue a sigh of content marketing relief …

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On a personal note, I loved doing this interview with Joe. And I loved listening to it again during the edit.

In fact I’ve been through this interview multiple times now and I’ve taken away a new idea, inspiration, or practical tip each and every listen. It’s the perfect content marketing pep talk to get you fired up when thinking about the business and marketing success you want to create in 2016.

Joe has been talking about content marketing for around 16 years, and comes from a publishing background. So he not only knows how to create content that builds an avid audience (like traditional media companies), but he knows how to build an audience that translates into business success.

This is a cracking interview and in the show notes below I’ll share some links to help you connect further with Joe and the resources he mentions. And if you prefer to read the highlights, I’ll be writing up my personal takeaways from the interview over on Harrisonamy Copywriting.

Tune in to find out …

  • Why you need to adopt the “less is more” mantra if you really want to succeed in 2016 (for once, advice that isn’t just about creating tons and tons of content)
  • How long you need to wait to see real success with your content marketing (and why most businesses stop digging a few feet short of the goldmine)
  • Why ‘audience outcome’ is the most important column in your editorial calendar
  • How you can use the ONE medium, ONE channel method to show people you are a rockstar (and build that rockstar following)

Listen to Hit Publish below ...

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016Amy Harrison
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The Show Notes

  • Connect with Joe and the CMI over on Twitter
  • See the simple video tutorials that helped a grandmother attract 300,000 subscribers and turn her quilting hobby into a multi-million dollar success
  • Read my breakdown and highlights of the interview on the Harrisonamy Copywriting blog

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Comments

  1. Barry Desautels says

    January 11, 2016 at 9:31 PM

    Great insights.
    Online is a lot different than operating a traditional offline business.
    With a brick and mortar shop you can see your customers walk in the door, talk to them on the phone, discuss problems face to face.
    Using a website is much more difficult.
    It takes way more communication to make an impact and build an audience.
    Joe’s strategy of consistent content, from a specific point of view makes a lot of sense.
    An excellent lesson.
    Thanks Amy.

    Reply
    • Amy Harrison says

      January 15, 2016 at 5:51 AM

      Hi Barry! – Great to see you here as always. Building a relationship is different online, but doesn’t have to be too difficult. As you mention, Joe’s point about consistency is key. That way your audience not only gets used to hearing from you but they know where to find you and how to engage with you and the content you publish. You only need a few audience members to engage, comment and to get highly valuable feedback that you can use to develop and improve your content strategy.

      Reply

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