Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer
In this episode I’m going to give you a crash course with tips on the kind of content you can create when launching a new product or service, to build buzz and anticipation around said service.
What’s the danger if you launch a product without launch content? Why can’t you just throw your product out there and see who wants it?
Well, it comes down to a simple matter of casting your customer net strategically so you can reach as many potential prospects as possible.
For example, without launch content, your potential customers have two options when you get in touch with them:
- Buy
- Don’t buy
When in actual fact, you want to give them as many options as possible to engage with you and become a customer. That’s what launch content does.
We’ll also hear from Steve Folland about how he has used content to grow an audience to his Being Freelance podcast.
Tune in to find out …
- How to find the subjects you need to cover in your launch content
- What you give away for free and what content you want to keep behind an opt-in
- How Steve Folland from Being Freelance took his content on ‘tour’ to attract more people (and national attention) to his podcast