How Local Businesses Can Use Content To Build Buzz About Their Brand
If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and I have some specific ways to help you build your local profile through content.
This week’s show is inspired by a Dear Amy letter from a Hit Publish listener from the city I was born in: Hull.
He runs a local business and wanted to know whether it was possible for small local businesses to create the kind of content that builds authority and attracts attention to the company.
The topic of creating local content is huge, so I’ll link to more in-depth resources in the show notes, but today you’ll get a flavour of where you can start with your local content creation.
Tune in to
- Why what other people say about your business is more persuasive than what you say (and what you need to do once you know this)
- Why aligning yourself with local events is a great way to generate content and promotion for your business
- How to get local media coverage, even if the content you publish isn’t region-specific