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How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy

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Previous Episode:Converting Content: How Long is Long Enough? How to Know if You’re Turning Perfect Customers Away More Episodes Next Episode:Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?

All Episodes:

March 28, 2016

[Important Broadcast] Critical Information About The Hit Publish Podcast

March 21, 2016

How to Find Your Content Marketing Strength

March 14, 2016

3 Ways ‘Contrast Copywriting’ Makes Your Offer The Obvious Choice

March 7, 2016

Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer

February 29, 2016

4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business

February 22, 2016

How to Generate Powerful Product Names That Don’t Sound Gimmicky

February 15, 2016

How to Write a High-Converting Sign-up Page for Your Email Newsletter

February 8, 2016

9 Story Themes That Can Make Your Business Content Captivating

February 1, 2016

The 10/20/10 Rule for Creating Web Content That Converts

January 25, 2016

3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works

January 11, 2016

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

January 4, 2016

How to Create a Simple and Flexible Content Marketing Plan for 2016

December 21, 2015

The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)

December 14, 2015

Your Content Customer Profile: What Do You REALLY Need to Know?

December 7, 2015

Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines

November 30, 2015

How To Get Customers to Say Yes to Your Offer

November 23, 2015

The Do’s and Don’ts of Guest Posting

November 16, 2015

Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?

November 9, 2015

How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy

November 2, 2015

Converting Content: How Long is Long Enough? How to Know if You’re Turning Perfect Customers Away

October 26, 2015

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

October 19, 2015

Why Interactive Content is Easy-to-Create and Puts Your Business Firmly in the Spotlight

October 12, 2015

How to Use Envy (Ethically) in Your Sales Copy

October 5, 2015

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

September 28, 2015

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

September 21, 2015

How to Use Humor in Content (Without Looking Like a Clown)

September 14, 2015

How Local Businesses Can Use Content To Build Buzz About Their Brand

September 7, 2015

How to Use Emotional Content to Engage, Inspire, and Persuade

August 31, 2015

5 Ways to Write More, Faster, and With Less Stress

August 24, 2015

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)

August 17, 2015

So You Hit Publish… Now What? 9 Simple Ways to Get More Readers Once Your Content is Live

August 10, 2015

The ‘Magic’ Words That Make Your Media Content Pop With Authority and Expertise

August 3, 2015

How to Get Offline Customers Engaged With Your Online Marketing

July 27, 2015

How to Conduct Podcast Interviews Like a Pro

July 20, 2015

5 Simple Steps for Creating Content, Even When Life Gets in The Way

July 13, 2015

3 Tips for Getting Your Content Seen (by Even the Busiest Readers)

July 6, 2015

The Overlooked ‘Details’ That Can Get Your Business Noticed

June 29, 2015

A Simple Way to Boost the Credibility of Your Website

June 22, 2015

Handing the Mic to Amy Harrison, Your New Hit Publish Host

June 15, 2015

Sound Like a Pro: Tips for Recording Top-Notch Audio

June 8, 2015

Website Colors: How to Choose and Use Them

June 1, 2015

How to Create a Winning Minimum Viable Product

May 26, 2015

Creating Visual Content: The Favorite Tools & Tips for Non-Artists

May 18, 2015

How to Roll Out the Red Carpet on Your Home Page

May 11, 2015

Clean Up Your Sidebar!

May 4, 2015

Button Boost: How to Label and Design High-Converting Buttons

April 27, 2015

How to Generate a Never-Ending Flow of Blog Post Ideas

April 20, 2015

About Pages: How to Fascinate and Engage with Just One Look

April 13, 2015

A Personal Story about How to Lose Your Fear of Hitting Publish

April 6, 2015

Affiliate Programs: Why You Should Build a “Second Audience” for Your Business

March 30, 2015

Images: How to Find and Choose High-Impact Photos

March 23, 2015

Giveaways: How to Create an Irresistible Incentive to Join Your Email List

March 16, 2015

Website Blunders: How to Look Like a Pro (and Not Like a Fool)

March 3, 2015

SEO: How to Sweat the Right Stuff

March 2, 2015

Opt-in Pages That Convert: How to Build Them Now

November 9, 2015

How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy

Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to ‘get it’? You could be falling foul of the ‘blank stare’ – here’s how to avoid it.

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This week we’re tackling a very frustrating problem when it comes to writing content, particularly content where you want to engage your reader.

It’s called the ‘blank stare’. Now I know that might sound strange because you’re probably not sitting face to face with your reader when they get this content. But you can certainly feel the blank stare when you Hit Publish. It might look like this:

  • You send out an email newsletter, ask for a response and no-one replies

  • You launch a new product, send a link to your sales page and get no bites

  • You send out a brochure or pitch about your services and no-one calls you back


That my friend is the equivalent of a content ‘blank stare.’ People are reading your content, but you get the feeling that they don’t really ‘get’ the wonder of what you do. Annoying.

I’m going to give you 2 questions to answer, and 2 key areas to focus on before you Hit Publish to help you beat the blank stare and increase your audience engagement.

Tune in to find out:

  • Why the very expertise your customers love, can hold you back when trying to sell what you do
  • The 2-step writing habit you need to develop whenever you write about what you do (most businesses stop at step 1)
  • How to use these 2 steps when writing about who you are and what you do to reveal elements that really captivate your readers

Listen to Hit Publish below ...

How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales CopyAmy Harrison
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The Show Notes

  • Why You Need an Impact Table to Write Better Copy (Waaaay Faster)

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Comments

  1. Doug Francis says

    November 13, 2015 at 10:25 AM

    Excellent podcast! You really had me thinking about the message that I was delivering on my homepage, and totally inspired me to apply the two-step message.

    I’m in a competitive business (who isn’t) and I feel the new sales message will impact readers.

    My site does generate about 75% of my new clients year over year. Most have been doing extensive research and come to me after they have narrowed down their search and need a specialist.

    Anyway, I’m a new fan of Hit Publish!

    Reply
    • Amy Harrison says

      November 17, 2015 at 1:47 PM

      Always excellent to meet a new listener Doug!

      As a specialist it’s even more of an opportunity to let people know how your specific expertise will impact your customer’s life.

      Good luck with the changes and keep us posted on how you get on!

      See you in another Hit Publish soon. 🙂

      Reply

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