People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here’s how to make sure that doesn’t happen.
Today I want to talk to you about the perils of being an expert and how that can have a detrimental effect on your content marketing and copywriting IF you’re not careful.
If you write like an expert, you may be leaving money on the table with undecided customers walking away. Of course, that won’t happen to you, you’re a savvy Hit Publish listener who’s going to learn the tricks of the trade to make sure your expertise doesn’t trip you up.
Tune in to find out
- How a Hit Publish listener used a simple tip from a previous show to fire up his home page
- Why your prospects are confused when it comes to buy – but they won’t ask you for help
- 3 different ways to guide your customer into saying yes: Problem / Who / Solution