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How To Get Customers to Say Yes to Your Offer

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Previous Episode:The Do's and Don'ts of Guest Posting More Episodes Next Episode:Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines

All Episodes:

March 28, 2016

[Important Broadcast] Critical Information About The Hit Publish Podcast

March 21, 2016

How to Find Your Content Marketing Strength

March 14, 2016

3 Ways ‘Contrast Copywriting’ Makes Your Offer The Obvious Choice

March 7, 2016

Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer

February 29, 2016

4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business

February 22, 2016

How to Generate Powerful Product Names That Don’t Sound Gimmicky

February 15, 2016

How to Write a High-Converting Sign-up Page for Your Email Newsletter

February 8, 2016

9 Story Themes That Can Make Your Business Content Captivating

February 1, 2016

The 10/20/10 Rule for Creating Web Content That Converts

January 25, 2016

3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works

January 11, 2016

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

January 4, 2016

How to Create a Simple and Flexible Content Marketing Plan for 2016

December 21, 2015

The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)

December 14, 2015

Your Content Customer Profile: What Do You REALLY Need to Know?

December 7, 2015

Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines

November 30, 2015

How To Get Customers to Say Yes to Your Offer

November 23, 2015

The Do’s and Don’ts of Guest Posting

November 16, 2015

Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?

November 9, 2015

How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy

November 2, 2015

Converting Content: How Long is Long Enough? How to Know if You’re Turning Perfect Customers Away

October 26, 2015

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

October 19, 2015

Why Interactive Content is Easy-to-Create and Puts Your Business Firmly in the Spotlight

October 12, 2015

How to Use Envy (Ethically) in Your Sales Copy

October 5, 2015

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

September 28, 2015

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

September 21, 2015

How to Use Humor in Content (Without Looking Like a Clown)

September 14, 2015

How Local Businesses Can Use Content To Build Buzz About Their Brand

September 7, 2015

How to Use Emotional Content to Engage, Inspire, and Persuade

August 31, 2015

5 Ways to Write More, Faster, and With Less Stress

August 24, 2015

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)

August 17, 2015

So You Hit Publish… Now What? 9 Simple Ways to Get More Readers Once Your Content is Live

August 10, 2015

The ‘Magic’ Words That Make Your Media Content Pop With Authority and Expertise

August 3, 2015

How to Get Offline Customers Engaged With Your Online Marketing

July 27, 2015

How to Conduct Podcast Interviews Like a Pro

July 20, 2015

5 Simple Steps for Creating Content, Even When Life Gets in The Way

July 13, 2015

3 Tips for Getting Your Content Seen (by Even the Busiest Readers)

July 6, 2015

The Overlooked ‘Details’ That Can Get Your Business Noticed

June 29, 2015

A Simple Way to Boost the Credibility of Your Website

June 22, 2015

Handing the Mic to Amy Harrison, Your New Hit Publish Host

June 15, 2015

Sound Like a Pro: Tips for Recording Top-Notch Audio

June 8, 2015

Website Colors: How to Choose and Use Them

June 1, 2015

How to Create a Winning Minimum Viable Product

May 26, 2015

Creating Visual Content: The Favorite Tools & Tips for Non-Artists

May 18, 2015

How to Roll Out the Red Carpet on Your Home Page

May 11, 2015

Clean Up Your Sidebar!

May 4, 2015

Button Boost: How to Label and Design High-Converting Buttons

April 27, 2015

How to Generate a Never-Ending Flow of Blog Post Ideas

April 20, 2015

About Pages: How to Fascinate and Engage with Just One Look

April 13, 2015

A Personal Story about How to Lose Your Fear of Hitting Publish

April 6, 2015

Affiliate Programs: Why You Should Build a “Second Audience” for Your Business

March 30, 2015

Images: How to Find and Choose High-Impact Photos

March 23, 2015

Giveaways: How to Create an Irresistible Incentive to Join Your Email List

March 16, 2015

Website Blunders: How to Look Like a Pro (and Not Like a Fool)

March 3, 2015

SEO: How to Sweat the Right Stuff

March 2, 2015

Opt-in Pages That Convert: How to Build Them Now

November 30, 2015

How To Get Customers to Say Yes to Your Offer

People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here’s how to make sure that doesn’t happen.

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Today I want to talk to you about the perils of being an expert and how that can have a detrimental effect on your content marketing and copywriting IF you’re not careful.

If you write like an expert, you may be leaving money on the table with undecided customers walking away. Of course, that won’t happen to you, you’re a savvy Hit Publish listener who’s going to learn the tricks of the trade to make sure your expertise doesn’t trip you up.

Tune in to find out

  • How a Hit Publish listener used a simple tip from a previous show to fire up his home page
  • Why your prospects are confused when it comes to buy – but they won’t ask you for help
  • 3 different ways to guide your customer into saying yes: Problem / Who / Solution

Listen to Hit Publish below ...

How To Get Customers to Say Yes to Your OfferAmy Harrison
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The Show Notes

  • How to Make Customers Feel Good About a Purchase Decision

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Comments

  1. Hector Cuevas says

    December 1, 2015 at 2:02 AM

    Amy, you rock!

    Thanks for making the show so entertaining. It’s like going a little adventure with you every week. I’ve been a listener since episode 1 and I can say without a doubt that your advice just works.

    The 2-way conversation tip inside the ’email etiquette’ episode is on point. I actually added a quick 2 question survey to the opt-in process that’s generating hundreds of responses from my audience (213 survey entries to be exact). I ask “what are you goals?” and “what are you struggling with right now?” and the data has changed the direction of my business.

    So now I have a pretty good idea what content to create for my email subscribers. 😉

    And because of this particular episode, I’m working on my sales copy to make it super clear WHO the offer is for and HOW it can help them. I thought I had a pretty good grasp on this, but after listening today I noticed the message could be improved.

    Thanks for all you do,
    – Hector

    Reply
    • Amy Harrison says

      December 7, 2015 at 6:33 AM

      Thanks for your comment Hector – apologies for the slow reply, I’ve been away all last week completely (just about…) unplugged. 🙂

      I’m thrilled you had such a great response to your email survey – and to know that you’ve got plenty of on-target inspiration for creating content you know your audience really wants.

      Keep us posted on how you get on and thanks again for listening!

      Reply
  2. Doug Francis says

    December 1, 2015 at 8:05 AM

    Everyone gets nervous when the teacher uses you as an example for the class.

    Luckily, I passed the test! But I must admit that I labored over that copy on my home page thinking you just might be checking up on me.

    My site really has become the critical piece for my business. Although I started writing following a content marketing mindset, dougfrancis.com became an inbound marketing platform for me unintentionally. The site works with consumers because it is different. In essence, I wanted to create a real estate site that I (or my ideal customer) would find helpful, smart, and up to date.

    Your podcast is excellent and always gets me thinking of ways to apply your ideas. Thanks again for the mention and know that I have been recommending your entertaining/educational show to my friends.

    Reply
    • Amy Harrison says

      December 7, 2015 at 6:35 AM

      Great to see you here again Doug!

      One of the things I love about your site is how personable and accessible it is. You are not only selling the service you do, but selling the idea of working with YOU. Your positioning as an approachable expert comes across really well.

      Thanks so much for listening and for the recommendations, for every new listener you send my way, you can earn 4.5 Hit Publish points! (Still not redeemable at any major outlet but give me time…) 😉

      Reply
      • Doug Francis says

        December 7, 2015 at 7:32 AM

        Thank you for the nice compliment. I consider my site to be my PR Department rather than a lead capture platform. Consumers like it, yet the gurus always seem to look at me with puzzled faces and ask me, “does this really work?”

        It works with my personality, so, I’m not going to change my strategy. And again, consumers respond by hiring me.

        Let me know when you get cool t-shirts made up and then I’ll cash in those Hit Publish points.

        Reply
  3. Belinda Weaver says

    December 1, 2015 at 5:29 PM

    I just added a few lines to each course on my courses page — “This course is perfect for…”

    When there was just one product, the choice was easy. Now there are three and more to come so I appreciate the nudge to help people make the right choice for their needs!

    Reply
    • Amy Harrison says

      December 7, 2015 at 6:37 AM

      Brilliant to hear Belinda!

      It’s funny how as our businesses / products evolve, we need to remember to evolve the copy as well (mental note – do a content audit Amy!!)

      Glad to hear it’s even easier for your customers to choose the perfect product for them. 🙂

      Reply
  4. Flora Morris Brown says

    December 2, 2015 at 7:34 PM

    Amy,

    I just discovered your show, and boy! am I glad I did. Since I’m in the process of revising my coaching packages and redesigning my website(s), your advice on helping my customers understand what I offer and what it means to them is on target.

    Thank you.

    Reply
    • Amy Harrison says

      December 7, 2015 at 6:40 AM

      Welcome to the Hit Publish family Flora! I think you’ll like it here, everyone is super-smart, friendly and on a mission to create great content. 😉

      So pleased that the show has been able to help you while you’re in the planning / redesigning mode. Don’t forget to let us know how you get on and if there are any specific content challenges you’d like me to cover on a future show!

      Reply

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