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Search and Social
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Understanding Google RankBrain

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Previous Episode:How to Protect Your Digital Publication More Episodes

All Episodes:

November 16, 2015

Understanding Google RankBrain

November 2, 2015

How to Protect Your Digital Publication

September 28, 2015

Building a Trustworthy Brand in the Digital Business Environment

August 31, 2015

The Evolution of SEO: Adapt or Die

July 27, 2015

Podcasting for SEO? Yep …

July 6, 2015

SEO Conferences and The Future of Live Search Events

June 15, 2015

How to Make Friends With Bloggers and Journalists to Gain Influence

May 14, 2015

Content Marketing Means Much More to SEO Than Link Building

April 27, 2015

Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing

April 6, 2015

Why Capturing Ideas Is Essential to Your Content Strategy and Organic Search

March 23, 2015

The Truth Behind “Doorway Pages” and Why They Matter for SEO, with Duane Forrester of Bing.com

March 16, 2015

The Business of Local (and Localized) Search

March 3, 2015

Google is Going Mobile First with Mobile Results & Load Speed

November 16, 2015

Understanding Google RankBrain

“RankBrain” is a new AI component that Google has added to their ranking algorithm. Bill Slawski takes us through the RankBrain patent, identifying the query rewriting capabilities and how those will be used in Google’s search results.

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Bill — who is known in the world of SEO as being someone who breaks down patents filed by Google — then goes a little into his process on how to find patents online, identify the engineers working on different Google teams, and then connecting the dots; sometimes with multiple patents, to predict changes at Google.

He also goes into how he started his blog, SEO by the SEA, which simplifies SEO and Google related patents.

Listen to Search and Social below ...

Understanding Google RankBrainLoren Baker
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The Show Notes

  • SEO by the Sea
  • Investigating Google RankBrain and Query Term Substitutions
  • Google Patents

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