Understanding Google RankBrain

“RankBrain” is a new AI component that Google has added to their ranking algorithm. Bill Slawski takes us through the RankBrain patent, identifying the query rewriting capabilities and how those will be used in Google’s search results.

Bill — who is known in the world of SEO as being someone who breaks down patents filed by Google — then goes a little into his process on how to find patents online, identify the engineers working on different Google teams, and then connecting the dots; sometimes with multiple patents, to predict changes at Google.

He also goes into how he started his blog, SEO by the SEA, which simplifies SEO and Google related patents.

The Show Notes