Building a Trustworthy Brand in the Digital Business Environment
In today’s episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan.
Chris and Loren dive into the importance of trust and relationship building in digital business as well as traditional relationships.
They also discuss the importance of content ownership, personal branding, the shelf life of social media and how businesses can implement story telling to break through the noise online.
Last but not least, they go over the specific things they’ve learned over the years from speaking, lifestyle choices and also launching different digital businesses.