Hosting and running a podcast is (thankfully) a lot of fun. If it wasn’t, most of us probably would have quit our shows a long time ago, because it is a lot of hard work.
Aside from the personal satisfaction and minor ego boosts we get from hosting a podcast, there are two metrics that define whether or not we are heading in the right direction: revenue and subscribers.
In this episode, Jerod Morris takes us behind the curtain in our first official case study episode.
For five years Jerod has been running his niche podcast The Assembly Call, as a post-game show for Indiana University basketball games.
Last season, Jerod and his co-hosts decided to put some Showrunner tactics into action and created themselves a strategy to increase subscribers, listener engagement, and revenue.
Today’s case study is going to dive into exactly how Jerod grew revenue by 1200% and doubled subscribers in less than four months!
Let’s jump into it!
In this episode Jerod and Jonny discuss:
- The four layers of revenue Jerod used to grow revenue by 1200%
- The one thing Jerod said in an email to boost sales
- Exactly how Jerod landed 192 new email subscribers
- Jerod’s plan to continue to grow revenue for The Assembly Call
Today’s podcast recommendation comes from both Jerod and Jonny, as they are both fans of this daily show. Episodes of this podcast are, well … short. Really short. Each episode is 30 seconds long and produced beautifully.
Unusually Short Stories by Robert Bruce
Give it a subscribe and binge listen to 15-20 episodes — that is if you have 10 minutes to spare.
The Show Notes:
- The Assembly Call: landing page
- The Assembly Call: gear page
- The Assembly Call: Christmas page
- Webinar: How to Start a Podcast in 30 Days
- Jerod on Twitter
- Jon on Twitter
Listen, learn, enjoy …
Listen to The Showrunner below ...
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