There are many elements to take into account when you are determining how you will brand your show. Don’t overlook the psychological impact of the colors you choose.
In this Showrunner Short, Jerod delivers a quick lesson on the oft-overlooked importance of color psychology in podcast branding. It matters both for your podcast’s artwork and for the overall branding of your platform.
How do you want your content to make your audience feel? What kind of emotional connection are you trying to make? Your color choice should fall in line with the answers to these questions.
And different colors deliver distinctly different emotional impacts, which Jerod runs down in this episode.
Listen to The Showrunner below ...
For further reading on this topic:
- Color has the ability to influence emotions in a way that few other mediums can — link referenced in this episode, via DigitalSkratch
- How to Use the Psychology of Color to Increase Website Conversions — via KissMetrics
- The Psychology of Color in Marketing and Branding — by Gregory Ciotti of HelpScout
- The Psychology of Color — Infographic
Coming soon …
Leonard Flier says
This was helpful. I suppose I would have intuited the color associations as I developed my cover art (we are all either hardwired or programmed with them) but knowing why one color works better than another helped me to compose my podcast cover more quickly and confidently.