What if you could spend 10 minutes doing one simple task and get new listeners for years to come?
As Showrunners, we need to find audience growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners. The way to do this is simple: podcast directories.
In this episode, Jonny goes in-depth into giving you the exact numbers of downloads that he receives from the directories that he has submitted to in the past year since launching Hack the Entrepreneur. A couple of these are paid podcast directories, but the vast majority are free and should be utilized by all showrunners.
In this episode we discuss:
- Going ‘widestream’ with your podcast
- Why we no longer allow Jerod to tell jokes on the show
- How to submit your podcast to Google Play
- The surprising numbers behind one (fairly) unknown podcast directory
The Show Notes:
Podcast Directories to Submit Your Show to:
- iTunes: Go here to apply. (Takes about 2 minutes and requires an iTunes account)
- Google Play: Go here to apply. (Takes about 3 minutes to complete)
- Stitcher: Go here to begin the application process. (Takes about 10 minutes to complete)
- Soundcloud: Go here to learn more.
- Player.FM: Go here to fill out the short application form. (Takes about 2 minutes to complete)
- Spreaker: Go here to sign up for Spreaker. (Takes about 30 minutes to set up)
- AudioBoom: Go here to join AudioBoom. (Takes about 30 minutes to set up)
- PodDirectory: Go here to submit your feed. (Takes about one minute)
- Microsoft Zune: We mentioned this on the show, but unfortunately, we cannot find how to submit to them anymore. Please leave a comment if you know how to do this.
- Digital Commerce Institute
- Showrunner.FM, sign up for the email list, learn the four essential elements of a remarkable podcast
- Jerod on Twitter
- Jon on Twitter
Listen, learn, enjoy …
Listen to The Showrunner below ...

- Social:
- Link:
- Embed:
You can find more about these directories and how to be visible to Windows Phone at Podcast Places™.
Nice. I’ve listed my shows in a lot different directories, but there are a few in here that I’ve never heard of before. Thanks for the list and for being so transparent with your numbers Johnny.
…and Jared. Man the funniest thing about that joke was the 3 seconds of awkward silence right after when you realize how bad it was. I was ordering a latte at dunking donuts and drew a blank when I heard it. Dude kept asking me what I wanted… I needed sometime to recover. Lol.
Great show as always.
Haha, thank you Hector. Glad that my ill-advised attempts at humor at least prove entertaining. 😉
It seems that AudioBoom has changed slightly since Jonny started using it. It’s a pay hosting type service now (at least that is what it appears to be for me when I click on the link). Seems like they want you to upload your media there and it creates a feed, sharing, etc?
Looks like you can’t connect an existing feed to SoundCloud. They want you to create the podcast on their platform and then connect to iTunes. So if you’re already hosting your podcast somewhere else (Rainmaker, LibSyn, etc), Soundcloud is only an option of you manually upload each episode.
Is PocketCast a directory? That is the app I use to listen to all the podcasts I subscribe to.
Here’s the most recent instructions I could find for submitting to Zune. (More accurately, to get added to the Windows Phone 7, Windows Phone 8 and Zune catalogs.)
http://answers.microsoft.com/en-us/mobiledevices/forum/mdlumia-mdcamera/how-to-submit-a-podcast-to-the-store/0b00a820-d0ab-4146-a049-2283e64197d1?auth=1
Still via email, still weird as hell considering the only Zune I’ve ever seen was on a made-for-TV Disney movie.
Thanks Brandi!
Thanks for helping me go widestream 🙂
LOL
can you edit my comment above to include this email?
For Player FM, you’ll need to go to https://player.fm/import/list