[32] Brian Clark on Identifying the Right Audience for Your Website

“It is more important to have some people love you than everyone to be indifferent.” In this episode of Site Success, Brian Clark joins Sean Jackson to describe three key elements of a framework for choosing who you want your audience to be.

Here is a quick rundown of what you’ll find in this episode:

• Why thinking seriously about your audience is truly where the battle of building a platform is won or lost.
• The importance of choosing your ideal audience, rather than pandering to anyone who shows up.
• The three key elements of a framework for choosing who you want your audience to be.
• Why the topic, not demographic factors, is what brings people together online.
• Hey — what’s up with naked mole rats?
• What authenticity actually means (and why it’s essential).
• The story of Apple, and what it can teach us about the importance of core values.
• Brian’s cocktail party analogy — which will help you find more of the people you want to talk to, and fewer of the people you’d rather avoid.
• What it means to find your “voice” … and why it’s fundamental to building a close relationship with your ideal audience members.

Listen to Site Success: Tips for Building Better WordPress Websites below ...

[32] Brian Clark on Identifying the Right Audience for Your WebsiteJerod Morris

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Resources and links mentioned in this episode:

• Brian Clark on Twitter
• Meet the Perennials
• Seth Godin on Defining Authenticity
• Duct Tape Marketing

Other links of note:

• Try StudioPress Sites
• Sites Weekly Newsletter
• Subscribe to Site Success on Apple Podcasts
• Sean Jackson on Twitter
• Contact Jerod: jerod@copyblogger.com