Settling on a domain name for your website can be a difficult process. Your ideal choice probably isn’t there, and you probably want to balance picking something clear and easy to remember that also gives you some kind of keyword or branding benefits. Fear not — Jerod is here with three questions (and a mindset shift!) that will help you make this a smooth process that propels you forward, rather than hold you back.
Here is a quick rundown of what you’ll find in this episode:
- An important reality check on choosing domains
- Why every domain search needs to start with you understanding the essence of your site
- How to think about and factor in the ways people will be most likely to discover your site
- What matters when trying to choose a domain that is memorable
- What’s more important: keywords or branding?
Listen to Site Success: Tips for Building Better WordPress Websites below ...

- Social:
- Link:
- Embed:
Other links of note:
- Try StudioPress Sites
- Sites Weekly Newsletter
- Subscribe to Sites on Apple Podcasts
- Contact Jerod: jerod@copyblogger.com
Hey Jerod!
I don’t think one should stress so much on a domain name. At the beginning of my blogging journey, I was that guy. Worrying so much about what my new domain name should be and if I got the right one and so on. It’s a waste of time to go through all of this, in my opinion.
What you want is a short & sweet domain name. Of course, it has to be relevant to your niche. Brainstorm on a catchy domain name once and forget about it after. What’s more important is building the authority of that domain. Make sure your domain fits well with your niche audience and go from there.
Thank you for sharing this!
Best regards! 😀